Electronic Commerce [Paperback]

Gary Schneider (Author)

Book Description

Publication Date: March 27, 2006 | ISBN-10: 1418837032 | ISBN-13: 978-1418837037 | Edition: 7

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

Product Details

• Paperback: 624 pages
• Publisher: Course Technology; 7 edition (March 27, 2006)
• Language: English
• ISBN-10: 1418837032
• ISBN-13: 978-1418837037
• Product Dimensions: 9.1 x 7.4 x 1.5 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #410,923 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars The best textbook for MIS majors that I've seen, December 6, 2006

By 

Lee (CA) - See all my reviews
(VINE VOICE)   

This review is from: Electronic Commerce (Paperback)

First let me disclose that I have been a programmer for years (and for some of the businesses described in the book).

In general the book is good.

Pros:
It summarizes the business end of ecommerce very well.
The book covers most of the technical aspects of ecommerce from a high level.
The book is not about abstract, useless business theory that is common in many university business courses; the book is a collection of good case studies of ecommerce.

Cons:
The book chews more than it can swallow given the pace it needs to set for a normal class. Since it needs to stay at certain length, the book doesn't always do a good job explaining the technical aspects of ecommerce with enough detail from a layman's point of view. At times it is more of a review for people already with the knowledge. So unless your technical background is strong and deep (eg you are either a programmer or systems administrator for web servers), there may be a lot of jargon in some areas that will confuse and bore you. Consequently this is probably a senior year book

(The author should take notes from the HeadFirst series of technical books.)

2 of 2 people found the following review helpful:

4.0 out of 5 stars A solid book on the principles of e-commerce, December 16, 2007

By 

Tim Huffner (USA) - See all my reviews

This review is from: Electronic Commerce (Paperback)

Schneider's seventh edition of "Electronic Commerce" graciously takes the user through many of the major topics that relate to electronic commerce and online business initiatives. I thoroughly enjoyed reading this book and it is packed full of real-life sites and examples to support the material being taught. Likewise, I found the "Learning From Failures" section within each chapter to be fascinating to read. There are many colored graphics and screenshots to help illustrate points and each chapter concludes with a thorough review along with dozens of additional resources that can be explored if further knowledge is desired.

It is worth noting that, with an average of 50 pages per chapter and 12 chapters in all, the wide range of material taught can be difficult to digest and at times topics seem to be brushed over far too quickly. Also, this book teaches the business concepts, evolution, trends, and terminology involving e-commerce but does not walk the reader through the actual process of designing and deploying such a site. So, people looking for a book that will directly assist them in setting up their own online store may wish to look elsewhere, since only a few chapters in the book even touch upon the subject of hardware and software options available for e-commerce design, although the book as a whole teaches the underlining concepts and knowledge useful in setting up such sites.

This book kept my interest from start to finish, and was written in a more leisurely and personable fashion than many other technical books I have read in the past. For this reason, I recommend this book to anyone majoring in an IT/Web-related field.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Modern, up-to-date, easy read, April 3, 2009

By 

W. Plumley "Cookie Monster" (Tucson, AZ USA) - See all my reviews
(REAL NAME)   

This review is from: Electronic Commerce (Paperback)

Used this in my e-Business undergraduate class and found the book and the course material easy to understand and linear. They take you from the most basic of computer and internet functions to the interactions between digital marketplaces, distributors, and consumers.