Electronic Commerce Relationships: Trust by Design [Paperback]

Peter Keen (Author), Steve Schrump (Author), Sally Chan (Author)

Book Description

Publication Date: November 15, 1999

The heart of E-commerce is trust. This book focuses solely on building long-term relationships of trust between E-commerce buyers, sellers, and partners: specific ways to design trust into every E-commerce system and framework you build. Four expert authors present no-nonsense techniques for electronic commerce risk mitigation, trust, control, audit and security. They also present an insightful interpretation of the current state of E-commerce technology and where it's headed, specifically designed to help you anticipate new trust challenges you'll be facing in the next several years. Learn how to ensure control and security in E-commerce, while making sure these augment the relationship instead of intruding on it. Understand the elements of trust in E-commerce -- certainty, confidentiality, and privacy -- and learn how to build systems that deliver all three. Discover new audit and compliance techniques that recognize the fundamental differences between E-commerce and traditional business relationships. Finally, the book presents a detailed case study on the Secure Electronic Transaction (SET) standard for E-commerce credit card transactions.

Editorial Reviews

From the Back Cover

The definitive guide to building e-business relationships with trust Maximizing certainty, confidentiality, and privacy Identifying E-commerce risks and cost-effective solutions for controlling them What's most important to secure-and why

This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any E-commerce system. Start by understanding the key elements of trust in E-commerce-certainty, confidentiality, and privacy-and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for E-commerce risk mitigation, trust, control, audit, and security-along with specific recommendations and processes you can implement now. Coverage includes: Cost-effective security measures that augment business relationships instead of intruding on them Privacy and other key issues in global markets New internal and external audit and compliance techniques specifically designed for E-commerce Managing E-commerce projects that include in-house and outsourced elements

Electronic Commerce Relationships: Trust by Design brings together profound insight not only into today's state-of-the-art in E-commerce, but also the future-including the best ways to manage uncertainty and anticipate key challenges so they can be resolved successfully. If you're determined to be an E-commerce leader-not just a player-no other book offers this much value.

"EC is clearly the future for business-and EC relationships will be the key factor for success. The authors have focused on this important issue that will affect all industries. With Electronic Commerce Relationships: Trust by Design, they help us all understand the reason e-commerce has become so crucial." -W. Brian Edwards, President & CEO, BCE Emergis

By four world leaders in E-commerce:

About the Author

The authors are all recognized leaders in E-commerce, with distinguished histories of writing, consulting, and developing electronic business solutions for major corporations.

Product Details

• Paperback: 300 pages
• Publisher: Prentice Hall; 1st edition (November 15, 1999)
• Language: English
• ISBN-10: 0130170372
• ISBN-13: 978-0130170378
• Product Dimensions: 9.2 x 6.9 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #8,292,431 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

3.0 out of 5 stars Excellent introduction, but lacks details or "action steps", March 21, 2000

By A Customer

This review is from: Electronic Commerce Relationships: Trust by Design (Paperback)

Peter Keen's name grabbed my attention to this book. The book itself gets the credit for being the first to address the important but oft-ignored issue of trust in electronic commerce and e-business relationships. However, I found that the depth of discussion in this book was lacking (1) detail and (2) failed to provide any guidelines for how, as a manager, I could establish such "realtionships of trust" in my own company. The book does read like four different people wrote it and does not flow. There are some interesting ideas and examples, but I'd suggest you borrow it from the library first. Above average and recommended with slight reservations.

5 of 8 people found the following review helpful:

4.0 out of 5 stars Electronic Commerce Relationships: Trust by Design, March 16, 2000

By 

Al Marcella (Saint Louis, MO) - See all my reviews

This review is from: Electronic Commerce Relationships: Trust by Design (Paperback)

Electronic Commerce Relationships: Trust by Design (Prentice Hall, 1999) examines the thorny and often nebulous issue of trust - defining it, identifying it, and establishing it. Difficult enough to create and to "get it right" in the traditional business-to-business and business-to-consumer brick and mortar market relationships, many organizations are scrambling to become "trust worthy" in the emerging virtual economies of cyberspace.

As virtual companies, storefronts, auction houses, and economies in general continue to dominate the evolving economic landscape of the new millennium, trust will become the glue of the global workspace. Trust is the calculation of the likelihood of future cooperation and is a defining feature of virtual cooperation. The life expectancy for some new online retailers could be tied to how fast they can convince customers that their online transactions will be processed safely, thereby creating a relationship of trust between both an unseen customer and an unseen merchant, interacting in a virtual environment.

If your organization is considering taking the electronic commerce (EC) plunge, this text should be required reading for everyone involved in your organization's EC implementation process.

This text is not E-Commerce for dummies, however. It is written for the practicing business and information technologies professional who already possesses a fundamental knowledge of the current developments in EC. It will appeal to senior and middle management that want to know in concrete terms:

· what business opportunities to capitalize; · what it takes to differentiate the hype from reality; · when launching EC initiatives, what risks and cost-effective control measures to adopt under various business scenarios; · what trust is and how trust, relationships and accountability can be established; · the regulatory awareness and positioning in the global context; · the role of external and internal auditors when EC is audited; · steps to manage an EC project which includes both in-house and outsourced components; · technical aspects in sufficient details for management to make informed decisions, but not details from the technical specialist's perspective.

Even those professionals who are venturing for the first time, even timidly, into the cyber markets of the 21st century will benefit greatly from the wealth of information, which the authors have compiled into this single text.

Electronic Commerce Relationships: Trust by Design will serve as an excellent EC handbook for Management - with vertical details in such areas as: multi-faceted perspectives on trust, business relationships, accountability, risk mitigation, controls, regulatory and audit requirements, and action items culled from the authors' personal experiences.

The authors have done an excellent job in taking a slippery topic, one that many organizations fail to address when racing to establish their "Web presence", and have not only grasped it firmly but, have clearly identified key elements to establishing trust, and critical issues to the successful implementation of corporate EC initiatives.