This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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Book Description
Editorial Reviews
Review
"Because so much of the Internet is new, much of the work is predictive, though Dr. Timmers grounds the issues in applicationsof the Internet by existing companies. The book comprises a rich mix of the theoretical along with numerous case studies." --Bruce McWilliams , ,
"One of the most helpful features of this book is the flexible approach to forecasting the future of B2B e-commerce . . . . Sections I would particularly recommend are those on disintermediation and on the convergence of B2B and B2C markets . . . My hot tip? If you can't plough through the whole book, the last two pages are a useful summary -and don't miss out on the case studies." --Margaret Morrison, Knowledge Specialist in the area of Electronics and High-Tech, Anderson Consulting
"This book is a very good and systematic guide from key and successful B2B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A MUST - HAVE BOOK for managers and practitioners of B-B commerce at the right time with the right quality." --Vaggelis Ouzounis,
"... gives an excellent grounding into business to business internet trading. If you are interested in this subject then buy this book." --Graham Hutton, Consultant in Strategy and e-business, Strategy, May 2000
"Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run... a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America. When you read this book you are convinced that, re-phrasing Shakespeare, 'B-2-B, or not to be; that is the question'" --Erkki Liikanen, Member of the European Commision, Enterprise and Information Society
"One of the most helpful features of this book is the flexible approach to forecasting the future of B2B e-commerce . . . . Sections I would particularly recommend are those on disintermediation and on the convergence of B2B and B2C markets . . . My hot tip? If you can't plough through the whole book, the last two pages are a useful summary -and don't miss out on the case studies." --Margaret Morrison, Knowledge Specialist in the area of Electronics and High-Tech, Anderson Consulting
"This book is a very good and systematic guide from key and successful B2B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A MUST - HAVE BOOK for managers and practitioners of B-B commerce at the right time with the right quality." --Vaggelis Ouzounis,
"... gives an excellent grounding into business to business internet trading. If you are interested in this subject then buy this book." --Graham Hutton, Consultant in Strategy and e-business, Strategy, May 2000
"Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run... a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America. When you read this book you are convinced that, re-phrasing Shakespeare, 'B-2-B, or not to be; that is the question'" --Erkki Liikanen, Member of the European Commision, Enterprise and Information Society
From the Inside Flap
If your organization is to move successfully into the electronic age it must address the following questions:
* What is your next generation business-to-business trading relationship structure?
* Which business models are relevant for the Internet?
* How do you create a successful marketing strategy?
* What is the appropriate marketing programme?
* How do you implement the necessary changes?
* What will be the future of business-to-business electronic commerce?
This book will help you answer these questions to ensure you can take advantage of the unprecedented opportunities on offer in the business-to-business trading environment, rather than have the competition take advantage of you. --This text refers to the Hardcover edition.
* What is your next generation business-to-business trading relationship structure?
* Which business models are relevant for the Internet?
* How do you create a successful marketing strategy?
* What is the appropriate marketing programme?
* How do you implement the necessary changes?
* What will be the future of business-to-business electronic commerce?
This book will help you answer these questions to ensure you can take advantage of the unprecedented opportunities on offer in the business-to-business trading environment, rather than have the competition take advantage of you. --This text refers to the Hardcover edition.
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Most Helpful Customer Reviews
14 of 16 people found the following review helpful:
4.0 out of 5 stars
At the right time with the right quality,
By Vaggelis Ouzounis (Berlin, Germany) - See all my reviews
This review is from: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Hardcover)
This book is a very good and systematic guide from key and succesful B-B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A-must have book for managers and practicioners of B-B commerce at the right time with the right quality.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
the only book i want to read twice in e-commerce,
This review is from: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Hardcover)
The book was very helpful for me to understand b2b e-coomerce and gave me great ideas, with which I could make business plans. The book use 8 cases to explain business models and marketing strategies related in b2b e-commerce. And I think that I can use the models and marketing strategies in Korean e-commerce market.
13 of 19 people found the following review helpful:
5.0 out of 5 stars
B-2-B or not to be, that is the question,
By Erkki Liikanen, Member of the European Commis... (Brussels, Belgium) - See all my reviews
This review is from: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Hardcover)
Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run.Very few publications deal with case studies in both Europe and America. For that reason Paul Timmers' book "Electronic Commerce, Strategies and Models for Business-to-Business Trading" is a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America. When you read this book you are convinced that, re-phrasing Shakespeare, "B-2-B or not to be that is the question".
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
building assets, digital information business, dynamic market configuration, external business organization, digital content business, industry malls, marketplace providers, global legal framework, recurrent transactions, large purchasers, electronic commerce systems, team diversity, platform providers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Deutsche Telekom, Citius Belgium, Global Engineering Network, Tradezone International, European Commission, Texas Instruments, Internet Marketplace, Auction-based Market, Amazon Associates, Industrial Cooperation System, Arthur Andersen, Industry Structure, Create Customer Benefits, Marshall Industries, Consumer Business Convergence Characteristic, Amazon Advantage, Nets Inc, Current Business Models, Andersen Consulting, Internet Industry Marketplace, Non-specific Mixed Idiosyncratic, Opening Up the Value Chain Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
building assets, digital information business, dynamic market configuration, external business organization, digital content business, industry malls, marketplace providers, global legal framework, recurrent transactions, large purchasers, electronic commerce systems, team diversity, platform providers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Deutsche Telekom, Citius Belgium, Global Engineering Network, Tradezone International, European Commission, Texas Instruments, Internet Marketplace, Auction-based Market, Amazon Associates, Industrial Cooperation System, Arthur Andersen, Industry Structure, Create Customer Benefits, Marshall Industries, Consumer Business Convergence Characteristic, Amazon Advantage, Nets Inc, Current Business Models, Andersen Consulting, Internet Industry Marketplace, Non-specific Mixed Idiosyncratic, Opening Up the Value Chain Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
15
books
cite this book:
See all 15 books citing this book
- Electronic Commerce: B2c Strategies and Models by Steve Elliot on 4 pages
- Towards the Knowledge Society: eCommerce, eBusiness, and eGovernment (IFIP Advances in Information and Communication Technology) by Joćo L. Monteiro on page 65, and page 581
- IT Innovation for Adaptability and Competitiveness (IFIP Advances in Information and Communication Technology) by Brian Fitzgerald on page 334
- Managing Information Technology in Small Business: Challenges and Solutions by Stephen Burgess on page 348
- Cases on Global It Applications and Management: Success and Pitfalls (Cases on Information Technology Series) by Felix Tan on page 275
See all 15 books citing this book
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