This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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Editorial Reviews
Review
"Book of the month - "It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for B2B electronic commerce strategies and includes recommendations for the implementation of a marketing strategy for B2B e-commerce." - Free Pint
"For the businessman wanting to explore all the business issues of e-commerce this book is reliable in tis depth." - Network News
"Timmers has written a well researched book on Electronic Commerce. It gives an excellent grounding into business to business Internet trading. If you are interested in this subject then buy this book." - Strategy
"For the businessman wanting to explore all the business issues of e-commerce this book is reliable in tis depth." - Network News
"Timmers has written a well researched book on Electronic Commerce. It gives an excellent grounding into business to business Internet trading. If you are interested in this subject then buy this book." - Strategy
From the Inside Flap
If your organization is to move successfully into the electronic age it must address the following questions:
* What is your next generation business-to-business trading relationship structure?
* Which business models are relevant for the Internet?
* How do you create a successful marketing strategy?
* What is the appropriate marketing programme?
* How do you implement the necessary changes?
* What will be the future of business-to-business electronic commerce?
This book will help you answer these questions to ensure you can take advantage of the unprecedented opportunities on offer in the business-to-business trading environment, rather than have the competition take advantage of you.
* What is your next generation business-to-business trading relationship structure?
* Which business models are relevant for the Internet?
* How do you create a successful marketing strategy?
* What is the appropriate marketing programme?
* How do you implement the necessary changes?
* What will be the future of business-to-business electronic commerce?
This book will help you answer these questions to ensure you can take advantage of the unprecedented opportunities on offer in the business-to-business trading environment, rather than have the competition take advantage of you.
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Most Helpful Customer Reviews
14 of 16 people found the following review helpful:
4.0 out of 5 stars
At the right time with the right quality,
By Vaggelis Ouzounis (Berlin, Germany) - See all my reviews
This review is from: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Hardcover)
This book is a very good and systematic guide from key and succesful B-B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A-must have book for managers and practicioners of B-B commerce at the right time with the right quality.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
the only book i want to read twice in e-commerce,
This review is from: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Hardcover)
The book was very helpful for me to understand b2b e-coomerce and gave me great ideas, with which I could make business plans. The book use 8 cases to explain business models and marketing strategies related in b2b e-commerce. And I think that I can use the models and marketing strategies in Korean e-commerce market.
13 of 19 people found the following review helpful:
5.0 out of 5 stars
B-2-B or not to be, that is the question,
By Erkki Liikanen, Member of the European Commis... (Brussels, Belgium) - See all my reviews
This review is from: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Hardcover)
Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run.Very few publications deal with case studies in both Europe and America. For that reason Paul Timmers' book "Electronic Commerce, Strategies and Models for Business-to-Business Trading" is a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America. When you read this book you are convinced that, re-phrasing Shakespeare, "B-2-B or not to be that is the question".
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
This book focuses on business strategies and models in business-to-business Internet electronic commerce. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital information business, dynamic market configuration, external business organization, electronic auction systems, industry malls, marketplace providers, global legal framework, electronic commerce market, recurrent transactions, electronic commerce systems, large purchasers, electronic commerce technologies, team diversity, digital markets, platform providers, value constellation, catalogues online, information brokerage, electronic purchasing, collaboration platforms, telecom operators, lifecycle management, transaction handling, online design, value network Key Phrases - Capitalized Phrases (CAPs): (learn more)
Deutsche Telekom, Tradezone International, Amazon Associates, Citius Belgium, Global Engineering Network, European Commission, Marshall Industries, Texas Instruments, Amazon Advantage, Arthur Andersen, Andersen Consulting, Nets Inc New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
This book focuses on business strategies and models in business-to-business Internet electronic commerce. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital information business, dynamic market configuration, external business organization, electronic auction systems, industry malls, marketplace providers, global legal framework, electronic commerce market, recurrent transactions, electronic commerce systems, large purchasers, electronic commerce technologies, team diversity, digital markets, platform providers, value constellation, catalogues online, information brokerage, electronic purchasing, collaboration platforms, telecom operators, lifecycle management, transaction handling, online design, value network Key Phrases - Capitalized Phrases (CAPs): (learn more)
Deutsche Telekom, Tradezone International, Amazon Associates, Citius Belgium, Global Engineering Network, European Commission, Marshall Industries, Texas Instruments, Amazon Advantage, Arthur Andersen, Andersen Consulting, Nets Inc New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 19
books:
See all 19 books this book cites
15
books
cite this book:
See all 15 books citing this book
- European Union (Aspects of Britain) by Central Office of Information on 4 pages
- Enterprise One to One by Don Peppers on page 26, and Back Matter
- Strategic Management by H. Igor Ansoff in Back Matter
- Strategic Planning for Information Systems by Prof John L Ward in Front Matter
- Economic Organization: Firms, Markets and Policy Controls by Oliver E. Williamson in Back Matter
See all 19 books this book cites
- Electronic Commerce: B2c Strategies and Models by Steve Elliot on 4 pages
- Towards the Knowledge Society: eCommerce, eBusiness, and eGovernment (IFIP Advances in Information and Communication Technology) by Joćo L. Monteiro on page 65, and page 581
- IT Innovation for Adaptability and Competitiveness (IFIP Advances in Information and Communication Technology) by Brian Fitzgerald on page 334
- Strategic Market Relationships: From Strategy to Implementation by Bill Donaldson in Back Matter
- Business to Business Electronic Commerce: Challenges and Solutions by Merrill Warkentin in Back Matter
See all 15 books citing this book
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