Electronic Commerce Usability: Investigating Aspects of Electronic Commerce Browsing [Paperback]

Shawren Singh (Author)

Book Description

Publication Date: March 23, 2009 | ISBN-10: 3838300424 | ISBN-13: 978-3838300429

This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study?s found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.

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About the Author

Shawren Singh, MSc(IS), B.Tech (IT), B.Com(BIS). Studied Information Systems, with a focus on usability, electronic commerce and systems analysis and design at the University of South Africa. His interests include: HCI,Internet Applications, Web-based Education, E-commerce, Accounting Information Systems, and Problem-based research.

Product Details

• Paperback: 380 pages
• Publisher: LAP Lambert Academic Publishing (March 23, 2009)
• Language: English
• ISBN-10: 3838300424
• ISBN-13: 978-3838300429
• Product Dimensions: 8.7 x 5.9 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)