This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
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Book Description
Editorial Reviews
From the Back Cover
PLAN, BUILD, MAINTAIN
The author, Elias Awad, presents electronic commerce as an operational process.
PLAN
From strategic planning and the procedures and mechanics of launching a new business on the Internet to prescriptions on the necessary hardware, software and security to get started with an e-business, Awad covers how to do business on the Web.
BUILD
The next step in electronic commerce is the actual design phase, which focuses on Web site design, storefront, and whether the work should be done by a company's IT department or outsourced. Awad discusses the life cycle of site building, ways to build a Web site, design criteria, what to look for in hiring a Web designer, how to evaluate Web sites and ISPs, and managing Web traffic.
MAINTAIN
Elias Awad also develops a procedure for maintaining Web presence and discusses e-topics such as e-security, encryption, e-marketing, and legal issues. The text contains an in-depth analysis of Web-based business-to-business e-commerce focusing on B2B models, and B2B building blocks and tools.
EliasA wad presents the most current materials an electronic commerce available today.
In addition to the ultra-current text, Awad plans to keep you current on happenings in e-commerce with updates from the industry on the text's MyPHIIP Web site available at www.prenhall.com/awad. This flexible text Web site brings the book's concepts to life through on-line study guide questions, discussion questions, and Web resources.
Electronic Commerce by Elias Awad is a progressive look at e-commerce. It teaches how to plan, design, and evaluate Web business, and is a fantastic resource for any pursue prosperity through Web commerce.
--This text refers to an out of print or unavailable edition of this title.
About the Author
Dr. Elias M. Awad is a chaired professor in the McIntire School of Commerce at the University of Virginia. He has over 40 years in the computing field including extensive academic and industry experience. He is one of the world's leading MIS instructors and seminar presenters in the banking industry. He is also the CEO of International Technology Group, LTD., an IT consulting group with offices in Chicago, New York, Beirut, Damascus, and Bratislava. Dr. Awad's book publications include 11 titles in MIS, including systems analysis and design, database management, human resources management, management information systems, and expert systems. His publications have been translated to German, Spanish, Portuguese, Chinese, Arabic, and Braille. Dr. Awad's texts have earned international recognition for their lucidity, logical flow, and currency of material. He has delivered professional seminars internationally to major corporations and government agencies in 23 countries including Korea, Russia, Cambodia, Eastern Europe, the Middle East, Canada, and Mexico, as well as other countries in Eastern Europe and the Middle East.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful:
1.0 out of 5 stars
Screaming fits - is what this book gave me.,
This review is from: Electronic Commerce (2nd Edition) (Paperback)
I am stuck using this book. It is so bad I do not know where to start .... outdated, imprecise, inconsistent and incorrect terminology, contradicting itself and what I can describe as an "emotional" rather than technical writing style. Lack of simple clarifying examples. Misleading figures. Many key terms are defines multiple times in a different and misleading way.
Let me just give FEW exampes: 1. It is so very out of date - it does not even mention DSL, it goes on forever about dial-up! 2. Quote: "Infrared transmission operates at frequencies approaching the speed of light". I am not sure what that means, last time I checked frequency and speed were two different things. 3. p. 132, "Portal: a Web page that offers links to other sites". According to this ANY old web page is a portal. 4. p. 165, "Internet Service Provider (ISP): a specialiazed company that connects customers with PCs and browsers to the Internet". Sorry - you are out of luck if you are running a server, or do not intend to use a browser! 5. p.218 - range for WLAN is listed as "only 150 feet", VS , p.219 range for a WLAN from less than 100 to 300 feet. 6. talks abotut KM (knowledge management) in Ch 5 but never defines it. 7. loves imprecise expressions with little substance like "information super highway", "entrance ramp to the internet", "virtually unstoppable", "possibilities are truly endless" 8. figure 14-7 labeled "Quantum computing", while displaying an eliptic curve. It feels like the author was just hurrying to get yet another book out in an area in which he lacked serious expertise.
4 of 4 people found the following review helpful:
1.0 out of 5 stars
A horrible book for a horrible class,
By Walter Bennit (Woodcliff Lake, New Jersey United States) - See all my reviews
This review is from: Electronic Commerce (2nd Edition) (Paperback)
As the previous reviewer pointed out this book is out of date and just wrong in some cases. My professor used this book during lecture and discussed in detail parts of it (where were incidentally out of date).
A friend of mine, Eric Corley, who manages a computer related magazine is mentioned, but they spelled his name wrong! (And this is the second edition). If you're a professor looking to get a text for an intro to e-commerce class, please god buy this book, then burn it, and then choose a different text.
5.0 out of 5 stars
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This review is from: Electronic Commerce (2nd Edition) (Paperback)
I bought this product for school. It is easily understandable and was purchased at a good price.
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