The Electronic Election: Perspectives on the 1996 Campaign Communication (Routledge Communication Series) [Paperback]

Lynda Lee Kaid (Editor), Dianne Bystrom (Editor)

Book Description

ISBN-10: 0805827803 | ISBN-13: 978-0805827804 | Publication Date: November 3, 1998

In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising, convention appearances, and internet sites, as well as media communication through news and debates that are not under the control of the candidate. Part I, The Battle to Control Campaign Messages, focuses on the campaign messages transmitted to voters through the electronic media, and Part II, Messages From Candidates and Voters, contains discussions of the political advertising messages at the presidential level and in major statewide races. Among the significant research results included here are details on the role of women candidates and new perspectives on the antecedents of voter cynicism and the parts that various communication formats play in voter disengagement. Overall, this volume provides a rich variety of theoretical and methodological approaches to election communication and offers valuable insight into the communication interaction between voters, candidates, and the mass media in the 1996 campaigns. As such, The Electronic Election represents a thorough analysis of the current state of campaign communication for scholars and students in all areas of political study.

Product Details

• Paperback: 440 pages
• Publisher: Routledge (November 3, 1998)
• Language: English
• ISBN-10: 0805827803
• ISBN-13: 978-0805827804
• Product Dimensions: 8.4 x 6.3 x 1.1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,048,993 in Books (See Top 100 in Books)