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5.0 out of 5 stars
A must-read for anyone in sports marketing!,
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This review is from: Electronic Fan Relationship Management: How a Professional Sports Team Can Successfully Use the Internet to Manage and Develop Fan Relationships (Paperback)
This is full of great concepts that any sports team can put to practice with effective results.
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Electronic Fan Relationship Management: How a Professional Sports Team Can Successfully Use the Internet to Manage and Develop Fan Relati... by Dr. Bob Goldwasser (Paperback - July 26, 2007)
$14.99
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