Electronic Media Ratings (Electronic Media Guides) [Paperback]

Karen Buzzard (Author)

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Book Description

ISBN-10: 0240800664 | ISBN-13: 978-0240800660 | Publication Date: July 22, 1992

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

Product Details

Paperback: 128 pages
Publisher: Focal Press (July 22, 1992)
Language: English
ISBN-10: 0240800664
ISBN-13: 978-0240800660
Product Dimensions: 9.1 x 6 x 0.4 inches
Shipping Weight: 8 ounces
Amazon Best Sellers Rank: #4,475,618 in Books (See Top 100 in Books)

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