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The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3) Paperback – January 1, 2010


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The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3) + Content Strategy for the Web, 2nd Edition + Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
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Product Details

  • Paperback
  • Language: English
  • ISBN-10: 0984442553
  • ISBN-13: 978-0984442553
  • ASIN: B004ZRFJ4G
  • Product Dimensions: 8.3 x 5.4 x 0.2 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #106,529 in Books (See Top 100 in Books)

More About the Author

I'm a content strategist, editor, and writer. I help people plan for, design, make, publish, and maintain really good content online. I live in NYC and work for Brain Traffic, a fantastico content strategy consultancy in Minneapolis. Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a freelance writer and editor.

My new book, The Elements of Content Strategy, was published in March of 2011 by A Book Apart. You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM-free ebook files, or both.

Customer Reviews

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By David Pandt on November 12, 2012
Format: Paperback
I'm surprised by the 2-star customer reviews, and feel determined to do right by the Erin Kissane here in appreciation for her beneficial work.

I'm a veteran copywriter living and working in Shanghai, and found "The Elements of Content Strategy" (buy direct from A Book Apart) great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. The clients I work with often struggle to keep up with and understand new marketing trends, language and increasingly diverse channels, particularly in digital. What's more, all too often their orientation toward content is to instinctively, yet unconsciously, write content "for themselves" (or to please the boss, a particular problem here in China) as apposed to genuinely focusing on end-user needs.

"The Elements of Content Strategy" provides strategists, copywriters, creative directors--anybody in the content chain--with keen insights, both conceptual and nuts and bolts stuff. As for being "hard to read" as one reviewer wrote, well, every industry has its jargon and abstract ideas. It's best to educate oneself in what they are and make them work for you.
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8 of 10 people found the following review helpful By Guy L. Gonzalez on May 16, 2011
Format: Paperback
Short but incredibly dense with clear insights, invaluable resources and zero fluff. Erin Kissane knows her stuff and focuses on delivering an engaging and useful overview of content strategy that's accessible without going the "For Dummies" route. If you work on the web in any capacity, this is a must-read.
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Format: Paperback
This book is 18 dollars on A Book Apart and you can get the other editions through the site as well. It's a much better value than sellers on Amazon and you're helping support a small business.

I'm only about 20 pages through this book and I love it. So many dysfunctional things about a website are apparent once you see it through someone else's perspective and words. This will definitely be a helpful read going forth in my career!
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By T. Donnelly on October 9, 2013
Format: Paperback
I just bought this for $23.00 at the A Book Apart site. I have no idea why it's more expensive here.
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