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The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3) Paperback – 2010

8 customer reviews

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Product Details

  • Paperback
  • Publisher: A Book Apart; First Edition edition (2010)
  • Language: English
  • ISBN-10: 0984442553
  • ISBN-13: 978-0984442553
  • ASIN: B004ZRFJ4G
  • Product Dimensions: 8.3 x 5.4 x 0.2 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #683,123 in Books (See Top 100 in Books)

More About the Author

I'm a content strategist, editor, and writer. I help people plan for, design, make, publish, and maintain really good content online. I live in NYC and work for Brain Traffic, a fantastico content strategy consultancy in Minneapolis. Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a freelance writer and editor.

My new book, The Elements of Content Strategy, was published in March of 2011 by A Book Apart. You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM-free ebook files, or both.

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By David Pandt on November 12, 2012
Format: Paperback
I'm surprised by the 2-star customer reviews, and feel determined to do right by the Erin Kissane here in appreciation for her beneficial work.

I'm a veteran copywriter living and working in Shanghai, and found "The Elements of Content Strategy" (buy direct from A Book Apart) great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. The clients I work with often struggle to keep up with and understand new marketing trends, language and increasingly diverse channels, particularly in digital. What's more, all too often their orientation toward content is to instinctively, yet unconsciously, write content "for themselves" (or to please the boss, a particular problem here in China) as apposed to genuinely focusing on end-user needs.

"The Elements of Content Strategy" provides strategists, copywriters, creative directors--anybody in the content chain--with keen insights, both conceptual and nuts and bolts stuff. As for being "hard to read" as one reviewer wrote, well, every industry has its jargon and abstract ideas. It's best to educate oneself in what they are and make them work for you.
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9 of 11 people found the following review helpful By Guy L. Gonzalez on May 16, 2011
Format: Paperback
Short but incredibly dense with clear insights, invaluable resources and zero fluff. Erin Kissane knows her stuff and focuses on delivering an engaging and useful overview of content strategy that's accessible without going the "For Dummies" route. If you work on the web in any capacity, this is a must-read.
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1 of 1 people found the following review helpful By Cleveland Gibbon on April 27, 2013
Format: Paperback
I first read this book back in 2011. It was the best book I read in 2011. It now serves as both my companion and reference guide. It's well-used, annotated with numerous post-it notes and sporting shed loads of "donkey ears" for quick reference.

You know it's a great book when you feel that the author has painstakingly edited her works down into a digestible book. There is so much more content that never made it into this book but Erin has done an incredible job of communicating the breadth of the topic and clearly sign-posting where to get into more depth.

I love the book and would recommend it to anybody and everybody that comes into contact with content strategy.
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1 of 2 people found the following review helpful By Bob Griffin on September 17, 2013
Format: Paperback
This is a great resource, particularly if you have already been practicing Content Strategy (CS). It helps to give you a focus. Prior to this, I read Halvorson's CS, both 1 and 2; and Richard Sheffield's "The Web Content Strategist's Bible" and Ms. Kissane's book helped me to pull those two texts together.

Frankly, after I read this I turned the entire book into a mega outline that I am going to further develop into a database and then add-on Halvorson's and Sheffield's info. Anyone who complains about any of the text's in this area doesn't truly understand that this is a new frontier, and anyone who attempts to organize their thoughts around it are trying to do it for the first time.
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