The Elements of Hypertext Style [Paperback]

Bryan Pfaffenberger (Author)

Book Description

Publication Date: February 10, 1997

Make Web pages stand out with this indispensable guide. For the novice and expert alike, this book contains everything needed before publishing on the Web, from handling copyright issues to designing truly interactive Web pages and making sure everything works in between.

* Learn how to conceptualize and design an effective Web site
* Explore the principles of applying plain English style to the hypertext medium
* Understand often overlooked HTML tags to create effective hypertext documents
* Unearth issues paramount to a successful Web design, such as Internet service provider relations and general liability concersn
* Unite HTML planning issues such as textual designs, link structures, and navigation model

Editorial Reviews

Amazon.com Review

The Elements of Hypertext Style is a guide to creating the best and most appropriate Web pages for your intended audience. It's not a primer on HTML (Hypertext Markup Language), the basic tagging scheme for creating Web pages, or a technical guide to optimizing graphics for the Web. Rather, it covers the essential graphics and text elements of Web pages and gives advice on how you can use these elements to improve your own Web pages. Author Bryan Pfaffenberger writes about how to add visual clues, interactive and navigational elements, links, transparent .GIFs, animations, and tables to your site. You learn about other issues that might not have occurred to you, such as copyright infringement and working with your Internet Service Provider. For the artistically challenged Pfaffenberger provides many examples of successful Web sites and explains how to determine your site's structure, create a design grid, maintain a balance of consistency and freshness, and use the best type, color, and contrast for your image and message. He also offers tips on working within the confines of HTML and provides a few HTML-specific hints for such tricks as writing rules and controlling the size of graphics. The appendices include an HTML reference and a listing of colors and their matching hex numbers. This is a good book if you're new to design concepts and are ready to plan and create a successful Web site.

Review

Praise for THE ELEMENTS OF HYPERTEXT STYLE
"For a simple, easy-to-understand explanations of the basic principles of Web design, you can't beat Bryan Pfaffenberger's The Elements of Hypertext Style. Pfaffenberger has refined the accumulated Web design wisdom into an appealing set of written principles that even the graphically-challenged . . . can understand."
--COMPUTERCREDIBLE

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Product Details

• Paperback: 297 pages
• Publisher: Academic Press (February 10, 1997)
• Language: English
• ISBN-10: 0125531427
• ISBN-13: 978-0125531429
• Product Dimensions: 9 x 7.4 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Amazon Best Sellers Rank: #7,690,998 in Books (See Top 100 in Books)

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