Citizen journalism, blogging, community and user activity are today’s buzzwords in the online news business. Publishers and editors see the potential windfall that the web can offer and are now investing heavily into this venture. With today’s newspaper circulation, readership, and profit slipping, media outfits have no choice but to embrace a new reality: the Web is now the most powerful medium. This means a unique brand of journalism is needed to cater to the demands of the new generation of media consumers. This new brand is called multimedia journalism. How do we execute multimedia journalism online? What type of things do we have to do in order for our news site to succeed? What are the tools needed to be able to execute multimedia journalism, effectively? This book guides the reader as to how to create innovative multimedia reports and presentations. It explains the nature of today’s media consumer and talks about ways to gain new users as well as sustain a high rate of return visits. The book also talks about other important factors of online journalism such as audience, design, promotion, ethics, job prospects, and future directions for online news.
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About the Author
Dr. Rey Rosales (Ph.D., Southern Illinois University) is an associate professor and chair of the Department of Communications at Lewis University in Romeoville, IL. He teaches print and multimedia journalism classes. He is an award-winning educator and media adviser. He lives in Bolingbrook with wife Jenny and son Jaden.
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1.0 out of 5 stars
Awful,
By William Corsair "Will" (Leavenworth County, KS USA) - See all my reviews
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This review is from: The Elements of Online Journalism (Paperback)
This thin little volume (50 pages) is at the level of a sixth-grade student's understanding of what a journalism career might be like in the context of the Internet. Written in 2006, this is a simplistic gloss that might have added a tiny bit of information had it been written in 1996.
There are 12 chapters in the book; the final chapter is 8 pages; of the remaining chapters, none is more than 5 pages, and most are just 2-3 pages. As an example of the author's simplicity is Chapter 2, entitled, "Online Journalism: Elements of a Digital Story." Here the author simply lists some of the page elements that comprise a story: Headline, Text, Picture, Graphic, Related Links, Audio, Video, Slide Shows, Animation, Interactive Features, Interactive Games, with a short descriptive paragraph of each. There is then a summary that asks, "What qualifies as a good multimedia story?" The answers are: "A) Stories with good quotes; B) Stories involving processes (how to); C) Stories involving historical understanding; D) Stories that are simply fun for an interactive feature; E) Complex stories, which are hard to explain via text alone; F) Stories that might offer an interactive experience for the visitor." Chapter 11 is entitled, "Jobs in the Multimedia Marketplace" is two pages in length, and lists the following occupations: Graphic Designer/Editor; Online Producer; Content Editor; Database Editor; Programmer; Web Designer or Multimedia Producer. The last paragraph of the chapter provides this profound wisdom: "News companies are investing a lot of money into multimedia journalism. Many newsrooms are having a hard time coping with the changes in the landscape change (sic). Editors and newsroom managers are having a hard time training their old dogs some new tricks (sic). And so this is where you as a new journalism or multimedia person come in to fill the void." This book is simply, abysmally awful. I'm truly sorry I wasted $10.
2 of 4 people found the following review helpful:
5.0 out of 5 stars
Finding success in online news,
By Nelly G. "Netizen" (Menomenie, WI) - See all my reviews
This review is from: The Elements of Online Journalism (Paperback)
I find this book to be fascinating because it contains a lot of helpful information and new techniques on how to do journalism in this age of the Internet. It's a slim volume so I finished reading the book within 2 hours. Definitely a good book for journalists, educators, computer enthusiasts, and others who use the Internet on a daily basis.
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selling online advertising, online journalism, online news sites, citizen journalists, interactive projects, online ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Elements of Online, United States, New York, Final Cut Pro, Sample the Web Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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