5.0 out of 5 stars
The Ultimate handbook for any entrepreneur, April 8, 2010
This review is from: Elephant Walk, Balancing Business Performance and Brand Strategy for the Long Haul (Paperback)
Patrick Smyth's book is one of the best books for the seasoned or budding entrepreneur in my eyes. His years of experience in the world of business provide a solid basis and his vision and insights are incredibly valuable. Most people when thinking of a brand automatically equate it with a logo, marketing, etc. Patrick clarifies this and shows just how crucial to success the branding strategy, affinity and message are to a business and that it must be adhered to from the top down. I feel fortunate that I had the pleasure to meet Patrick; he cares deeply about entrepreneurs and goes far beyond where others will and wants only success for everyone. I have gained so much and continue to do so as I read it over and over. I'm sure anyone that purchases this book will benefit as much as I have. I highly recommend this book and it should be on EVERY entrepreneur's bookshelf!
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5.0 out of 5 stars
Engaging pragmatist that has been in the trenches and emerged!, June 11, 2009
This review is from: Elephant Walk, Balancing Business Performance and Brand Strategy for the Long Haul (Paperback)
A quick read with takeaways clearly marked for the reader. I especailly related to "the first 100 days" and how one might compare lauching a new initiative to a presidency. The first 100 days marks the best opportunity to initate change before the political realities set in and set up.
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5.0 out of 5 stars
Are you "Building a Brand" from scratch? --> You should read this book, April 19, 2009
This review is from: Elephant Walk, Balancing Business Performance and Brand Strategy for the Long Haul (Paperback)
I just finished reading "Elephant Walk: Balancing Business Performance and Brand Strategy for the Long Haul" and, other than a small quibble with books that have too long a title, I can strongly recommend this book to anyone starting trying to make sense of brand-creation or brand management.
Business books can frequently fall into two big traps and this book deftly avoids them both:
Trap 1 this book avoids: Having only one idea/thought. That idea can be summed up in a review and so why buy the book?
---> This book has a diverse and interesting set of explanations and ideas. It covers brand value and management, customer management, and overall business planning around a brand concept.
Trap 2 this book avoids: Dry dry dry... hard to get through.
---> This book is relaxing to read. Written in a non-technical non-intimidating way with a few wry comments and memorable images the book is a relatively fast and fun read and then a useful reference to have around.
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