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Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less Perfect Paperback – September 25, 2008


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Perfect Paperback, September 25, 2008
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Product Details

  • Perfect Paperback: 100 pages
  • Publisher: The Limb Press LLC; 1st edition (September 25, 2008)
  • Language: English
  • ISBN-10: 0972747915
  • ISBN-13: 978-0972747912
  • Product Dimensions: 8.1 x 5.3 x 0.3 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,471,376 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Chris O'Leary is a writer, speaker, consultant, and general expert in the fields of innovation, entrepreneurship, new product development, sales, and marketing. Chris has contributed to the success of a number of successful start-up companies including SalesLogix, makers of the leading middle-market Customer Relationship Management (CRM) application. Chris is now an entrepreneur himself, running a small publishing and consulting firm. Chris a frequent speaker and guest lecturer at Washington University in St. Louis. Chris lives in St. Louis, MO with his wife and their four children.

Customer Reviews

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Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Antonio Cangiano on September 18, 2010
Elevator Pitch Essentials is a fantastic little book. Within it the author concisely explains how to create a flexible and adaptable elevator pitch that can be used to talk to potential investors, customers, or anyone you'd like to share your startup, project, or proposition with.

The basic premise is that we should put less emphasis on the "how" and the myriad of small details of what you're offering, and instead on the bigger picture (the what, why, and who).

The book starts by defining what an elevator pitch is and shows you three practical examples of elevator pitches and why they work (which are as follows):

1) SalesLogix, a company the author used to work for;
2) This book;
3) His own personal pitch.

It's important to have these three very different examples because the corresponding elevator pitches include or exclude certain elements accordingly. For example, the SalesLogix pitch delineated the core proposition to customers by comparing the company's product with those of two well known competitors. Worth noting is that neither the pitch for this book itself nor the personal pitch focused on competition because it's not relevant or useful to convey what's being sold in those instances.

The book then goes on to describe the Nine Cs that make or brake an elevator pitch:

- Concise
- Clear
- Compelling
- Conceptual
- Concrete
- Consistent
- Customized
- Conversational

In addition to the nine points above, there are further recommendations about common mistakes that can occur when making elevator pitches, plus examples of "before" and "after" case studies.

Every entrepreneur and consultant should consider reading this book.
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2 of 3 people found the following review helpful By Carter Williams on September 1, 2010
Mark Twain once said "I would have written a shorter letter, but I did not have the time."

A good product has an essentially simple quality to it. Entrepreneurs who fail to close a deal complain the "Customer doesn't get it". The bigger story about an elevator pitch is a good one represents a sound understanding of the essential value of a product to the customer. It may seem overly simplistic but it is anything but.....

Chris does a great job of honing the message. Its tough to do well. It takes a lot or rewrites and failed customer calls, but as Twain knew well it takes a lot of time to get the story right. Chris's book helps you get there with fewer mistakes.
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Verified Purchase
This is actually quite a good little book and it does not promote hucksterism. In fact, it shows how to convey the essential information in capsule form. I use it in teaching pitches to students. Believe me, students do a really dreadful job at it without a lot of coaching and this book really helps. Moreover, it makes a lot more sense given the contexts of real-world pitches than the cutesy approaches we see in many student pitch competitions.
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2 of 15 people found the following review helpful By Christopher Lyons on August 26, 2010
In a nut shell, this book has one single theme. That is, make some noise in an attempt to get people to listen to you, and don't give any information in the process.

In my opinion the author took the concept to far. In this book they repeated the theme of making a lot of noise and not giving enough detail. The reader is left without anything concrete to use. Worse, the theme is that of promoting used car salesmanship antics.

I'm giving the book 1-star, but only because that is the minimum.

A complete waste of money and time - and I'm being extremely kind when I say that.
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