From its use of the American bald eagle in the 1860s to Elsie*r the Cow in 1939, The Borden Company has promoted its array of dairy products--including milk, cheese, eggs, coffee, the all-time favorite ice cream, and even dog food--with images that have become American icons. This book is the first-ever complete collector's guide to Elsie the Cow and Borden's*r company items with over 400 color photographs and a price guide. It includes company promotional items such as advertising signs, toys, games, china, bottles, and glass wares, pottery, lighters, neon signs, books, store displays, jewelry, lamps, and much more. These demonstrate the widespread popularity of Elsie the Cow and her role in making Borden's a common household name.
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About the Author
Albert J. Coito, Jr. and his wife, Shelly, both grew up in Modesto, California. Albert, an avid collector of Borden's and Elsie the Cow items, realized they were destined for each other when he discovered Shelly's father had worked for The Borden Company for thirty-three years.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Great Borden Collectible Book,
By DavidS (Mint Hill, NC USA) - See all my reviews
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This review is from: Elsie (R) the Cow & Borden's (R) Collectibles: An Unauthorized Handbook and Price Guide (Paperback)
My parents both worked for Borden's for many years. So Elsie and the rest of her family were a real part of my upbringing. This book brought back a ton of good memories. I bought it as a Christmas gift for my Dad, and he loved it. The photos and paper quality are really top notch, the collection very complete. There were things shown that even my folks didn't know existed. As kids, my brother and I use to play with, and eventually destroy, a lot of the items featured, not knowing at the time what treasures we had in our hands. Oh, to go back and retrieve those items. If you loved Elsie you'll love this book.
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