Marketers, it's time to let go. Say goodbye to short-term customer relationships, intangibles, and opinions. You can't trust your gut or rely on intuition anymore. The new era of marketing is here; and it's based on data, analysis, and what people actually do rather than what they say.
Email Marketing by the Numbers applies such modern marketing principles to the world's greatest marketing toolpermission email. Email marketing expert Chris Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals.
Are you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email's affordability, interactivity, and targeting capabilities? Whether you work for a mom-and-pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level. Baggott explains how to:
Speak to your audience as individuals
Spark and maintain subscriber engagement
Build a database of quality addresses
Segment an audience based on data
Find and create relevant content
Combine email with viral and word-of-mouth marketing strategies
Use surveys, forms, and other feedback tools
Keep your email program legitimate and spam-free
With case studies, proven tactics, and additional secrets from more than twenty professional marketers from around the world, Email Marketing by the Numbers is the perfect marketing guide for any organization.
I bought this book because I am preparing to take a course on email marketing taught by a professional with a Master's Degree in Internet Marketing and this is the book for the... Read morePublished 14 months ago by SkywayTools
In today's social media world, we're tempted to forget and/or neglect email. I was one of them. This fantastic book got us back to focusing on email marketing. Read morePublished on September 11, 2011 by Franco Arda
I've been doing online marketing for a couple of years. I still don't call myself an expert but lets say I know my way around. I particularly love email marketing. Read morePublished on February 15, 2011 by Luis
Although I often order books from Amazon strictly based upon the reviews,
that can create disappointment. Read more
An absolute must read for anyone involved with email marketing - and even moreso if your company is not using email as a marketing tool yet. Read morePublished on November 15, 2008 by N. Dimaio
Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program.Published on April 9, 2008 by Andrew F. Hawkes
This is a must read for any marketer who is looking to learn about email marketing / online marketing. Read morePublished on March 6, 2008 by Michael Silvester
Chris Baggot's Email Marketing by The Numbers is packed full of practical knowledge and real world examples of email marketing that works. Read morePublished on February 17, 2008 by Matt Zentz
Excellent insight on email marketing tactically speaking but also as part of an overall internet or online marketing strategy. It is an easy read but the content is rich. Read morePublished on February 11, 2008 by Jonathan S