From the Publisher
High Praise for Winton Churchill and His New Book:
Email Marketing For Complex Sales Cycles
"Winton Churchill is the Maestro when it comes to powerful
lead generation. He is expert at coaching hard to attract
B2B prospects in to the light...now he shares his proven system
Tony Alessandra, PhD, CSP, CPAE
This fast-paced, practical book is loaded with proven
methods and techniques you can apply to rapidly improve
your B2B marketing. It could change your business forever!
Brian Tracy Author, The Psychology of Selling
I'm a believer! The strategies in this book increased
our qualified lead flow 237% in 6 months...and
Churchill taught us how to automate our follow-up...
so my sales reps could focus on our best prospects.
Steve Walman, Executive Vice President triCerat, Inc.
For over a decade, Winton and I have worked with many of
the same clients and I can testify to the fact that the
Churchill Method has consistently produced a reliable
and steady flow of leads for B2B sales teams.
Steve Kraner Hightechguru
The information in this book is invaluable to any business
owner - it's a must read! Winton breaks down the
necessary components of email marketing into easy to digest
"bites" of information. Equally important are the lists of
things to avoid - this information is indispensable,
I would not send another email without it.
Gary Anzalone Precision Designs, Inc.
Churchill's marketing smarts... doubled our revenues in
--Bruce Hadley, Publisher, SoftwareCEO.com
This is required reading for any B2B business owner that
has to build a relationship with their prospects
before they buy.
David L. Hancock, Founder, MJ Publishing
About the Author
Winton Churchill has more that 25+ years experience developing, planning, organizing, and executing sales and marketing programs targeted in markets with complex sales cycles. In addition, Winton has written and lectured on a broad range of information technology and Internet sales and marketing topics. His opinions are frequently quoted in a variety of publications including The Wall Street Journal, Marketing Sherpa, Inc. Magazine, SoftwareCEO, Sales & Marketing Management and a number of industry related business, Internet and software related publications. He has been a key player in a number of successful growth stage software companies. He was Vice President of Sales and Marketing for Contact International Corporation, Inc., the developers of ACT! software, the world's leading sales contact management software. Prior to Contact International, he was Vice President of Marketing and OEM Sales for Spinnaker Corporation, the world's 10th largest supplier of PC software.