Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System [Paperback]

Winton Churchill (Author), Ron Richards (Foreword)

Book Description

Publication Date: July 1, 2008

The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won't close the deal until your prospect feels, "You're the one that can help me the best!" It's hard to convince prospects, but easier than you think to help them select you.

Editorial Reviews

From the Publisher

High Praise for Winton Churchill and His New Book:

Email Marketing For Complex Sales Cycles

"Winton Churchill is the Maestro when it comes to powerful
lead generation. He is expert at coaching hard to attract
B2B prospects in to the light...now he shares his proven system
with you."

Tony Alessandra, PhD, CSP, CPAE

This fast-paced, practical book is loaded with proven
methods and techniques you can apply to rapidly improve
your B2B marketing. It could change your business forever!

Brian Tracy Author, The Psychology of Selling

I'm a believer! The strategies in this book increased
our qualified lead flow 237% in 6 months...and
Churchill taught us how to automate our follow-up...
so my sales reps could focus on our best prospects.

Steve Walman, Executive Vice President triCerat, Inc.

For over a decade, Winton and I have worked with many of
the same clients and I can testify to the fact that the
Churchill Method has consistently produced a reliable
and steady flow of leads for B2B sales teams.

Steve Kraner Hightechguru

The information in this book is invaluable to any business
owner - it's a must read! Winton breaks down the
necessary components of email marketing into easy to digest
"bites" of information. Equally important are the lists of
things to avoid - this information is indispensable,
I would not send another email without it.

Gary Anzalone Precision Designs, Inc.

Churchill's marketing smarts... doubled our revenues in
those channels...

--Bruce Hadley, Publisher, SoftwareCEO.com

This is required reading for any B2B business owner that
has to build a relationship with their prospects
before they buy.

David L. Hancock, Founder, MJ Publishing

About the Author

Winton Churchill has more that 25+ years experience developing, planning, organizing, and executing sales and marketing programs targeted in markets with complex sales cycles. In addition, Winton has written and lectured on a broad range of information technology and Internet sales and marketing topics. His opinions are frequently quoted in a variety of publications including The Wall Street Journal, Marketing Sherpa, Inc. Magazine, SoftwareCEO, Sales & Marketing Management and a number of industry related business, Internet and software related publications. He has been a key player in a number of successful growth stage software companies. He was Vice President of Sales and Marketing for Contact International Corporation, Inc., the developers of ACT! software, the world's leading sales contact management software. Prior to Contact International, he was Vice President of Marketing and OEM Sales for Spinnaker Corporation, the world's 10th largest supplier of PC software.

President, ResultsLab

Product Details

• Paperback: 160 pages
• Publisher: Morgan James Publishing (July 1, 2008)
• Language: English
• ISBN-10: 1600374212
• ISBN-13: 978-1600374210
• Product Dimensions: 9.1 x 6 x 0.4 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #243,942 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Must Read for Both New and Experienced Marketeers Implementing Continuous Email Campaigns, August 10, 2008

By 

C. Johnson (Los Angeles, CA) - See all my reviews
(REAL NAME)   

This review is from: Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System (Paperback)

Great book...really drills in on the complex sale issues...stays away
from jargon...easy to read and understand...a good blueprint (and usable step-by step methodology)for anybody thinking about ethical email lead generation and email marketing.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Amazing Marketing tool -, June 20, 2008

By 

Simonetta Di Saverio (Seattle WA USA) - See all my reviews
(REAL NAME)   

This review is from: Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System (Paperback)

Winton completed an amazing amount of information and advices for Email marketing.
Email marketing has the highest return on investment then any other medium. Why wouldn't you invest a little bit in a book that could transform your Company??
Great Book!!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Email Marketing for Complex Sales - Worked for Me!, August 27, 2008

By 

Debi A. Yohn "CollegeWorks101" - See all my reviews
(REAL NAME)   

This review is from: Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System (Paperback)

Winton Churchill makes this subject understandable for any type business owner. I have put his strategies to use and I have watched my business grow right in front of my eyes. I do not come from a business background and I had the traditional thinking for marketing which does not work any more. I am looking forward to the next book or maybe the next step is a coaching program.