Email Marketing: An Hour a Day [Paperback]

Jeanniey Mullen (Author), David Daniels (Author), David Gilmour (Foreword)

Book Description

ISBN-10: 0470386738 | ISBN-13: 978-0470386736 | Publication Date: November 24, 2008 | Edition: 1

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Editorial Reviews

From the Back Cover

Create Relationships and Revenue with Winning Email Marketing Campaigns

A Step-by-Step Guide

Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today's customer-centric marketplace. They'll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices—while they help you build, deploy, and manage a smart, day-by-day plan for success.

• Leverage eight different ways to use email for better results

• Use website analytics to improve your email efforts

• Create multichannel marketing strategies from your email database

• Set up high-impact video- and audio-enabled emails

• Develop email strategies for mobile devices and social networks

• Track, measure, analyze, and report your results

• You'll also find:

• What not to do when you send an email

• Straightforward tools for adding email to your current marketing plan and getting budget approval

• Online resources, cheat sheets, a glossary, and much more

• Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Email Marketing: An Hour a Day

"You don't have to quit your day job to start or radically improve your email marketing program. Just set this book and a decent pen next to wherever you brew your coffee. You and your bottom line will be glad you did."
—Tom Gerace, CEO and founder, Gather.com

"Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement."
—Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-President and Chief Operating Officer, Direct Marketing Association

"Common wisdom advises that 'the money is in the list.' That is absolutely true if you provide the proper experience. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaign's effectiveness, and how to do it based on your budget and resources."
—Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark

About the Author

Jeanniey Mullen is the Executive Vice President and Chief Marketing Officer for Zinio and VIVmag and is also the founder and Chairperson of the Email Experience Council. She is an expert in the email and online marketing world and has more than two decades of experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships.

David L. Daniels is a multichannel marketing consultant who has been the leading analyst voice shaping the email marketing industry. David currently serves as Vice President and principal analyst with Forrester Research. Prior to his role as an industry analyst, David held senior level positions at Apple, Urban Outfitters/Anthropologie, MicroWarehouse, Genesis Direct/ProTeam, and CDA Computer Sales.

Product Details

• Paperback: 312 pages
• Publisher: Sybex; 1 edition (November 24, 2008)
• Language: English
• ISBN-10: 0470386738
• ISBN-13: 978-0470386736
• Product Dimensions: 9.2 x 7.3 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 2.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #515,862 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars A great book that will teach you how to email effectively, December 16, 2008

By 

D. Hendricks "Dave" (NYC) - See all my reviews
(REAL NAME)   

This review is from: Email Marketing: An Hour a Day (Paperback)

Jeanniey Mullen and Dave Daniels have written an easy to read, accessible and rewarding guide to email marketing that will appeal to both the novice and the trained professional. As a experienced email marketer, I found this to be a interesting read and even with more than a decade of experience I learned something new on almost every page.

This book spells out how to develop and execute your email marketing campaigns more effectively than any other book on the market today. It draws from the authors' deep experience as practitioners and analysts, as well as their experience as vendors and customers. In short, they have the perspective from their experience that benefits all types of readers. Those new to email marketing will get the boot camp they need; those with more experience will find new tactics and information that will freshen their approaches.

If you want to learn about email marketing - or learn more about how to be more effective - I recommend this book highly.

9 of 10 people found the following review helpful:

2.0 out of 5 stars Not what I expected, December 12, 2009

By 

Richard C. Bingham - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Email Marketing: An Hour a Day (Paperback)

I am vitally interested in the topic of email marketing and wish to use it more effectively to promote my website [...], so I purchased this book based on the single review and sadly the title and subtitle. After reading half of the book I discovered that this book is for large companies that have large marketing budgets. If you have the budget to out-source your email marketing campaigns this book might be useful, but if like mine your business is smaller or entrepreneurial in nature this book won't be much help. The subtitle "An hour a Day" captured my attention, but was not mentioned once in the introduction or first half of the book. My guess is that IF you could out-source your email marketing then you MIGHT be able to handle it in an hour a day. The authors come from their experience in working in their internet marketing service, and it appears that this book is a means of promoting their services, which is okay. Some of the insider jargon used in the book makes it difficult for the average reader. In purchasing this book I expected to learn techniques and methods that I could implement, unfortunately this book didn't deliver for me. For my money Simms Jenkins book, The Truth About Email Marketing, was much more helpful reference.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A must-have for all Internet Marketers, May 4, 2011

By 

Russell R. Corrie "Russell Corrie" (Irvine, CA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Email Marketing: An Hour a Day (Paperback)

This book is an excellent resource for anyone that does email marketing. It's a great reference for CAN SPAM laws, HTML email design, producing powerful content, and reviewing metrics. I haven't read every section, but I have it next to me when I need assistance.