Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Email Marketing: A guide to the Internet's most effective marketing tool Paperback – May 15, 2009
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
More About the Author
Top Customer Reviews
This book, which I read on a short flight recently, taught me that email marketing isn't rocket science - it just needs to be carefully planned and executed - no more "gosh it's the last Tuesday of the month - better spam my mailing list".
So moving on - I'll be segmenting my list, keeping it relevant and above all never be boring. Let's hope it works.