Email Marketing: A guide to the Internet's most effective marketing tool [Paperback]

Mary R. Butler (Author)

Book Description

Publication Date: May 15, 2009

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services

Editorial Reviews

About the Author

Mary R. Butler is a seasoned Internet entrepreneur having worked online since the late 1990s. Selling everything from consumer electronics and digital downloads through to women's lingerie and even fresh fish, Mary has helped online retailers of all sizes and niches across North America and Europe reach their buying public.

Product Details

• Paperback: 102 pages
• Publisher: CreateSpace (May 15, 2009)
• Language: English
• ISBN-10: 1442164549
• ISBN-13: 978-1442164543
• Product Dimensions: 6 x 9 x 0.2 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,478,779 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Do the right thing, May 24, 2009

By 

Dee Williams (Boston) - See all my reviews

This review is from: Email Marketing: A guide to the Internet's most effective marketing tool (Paperback)

OK, I've got to admit it - I've been tinkering with email marketing for a number of years now - and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open - let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously - but just not very well.

This book, which I read on a short flight recently, taught me that email marketing isn't rocket science - it just needs to be carefully planned and executed - no more "gosh it's the last Tuesday of the month - better spam my mailing list".

So moving on - I'll be segmenting my list, keeping it relevant and above all never be boring. Let's hope it works.

5 of 5 people found the following review helpful:

5.0 out of 5 stars A commonsense approach to email marketing, May 21, 2009

By 

MarkSamson (New York) - See all my reviews

This review is from: Email Marketing: A guide to the Internet's most effective marketing tool (Paperback)

Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing - this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly - keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Email Marketing - Great read for all online entrepreneurs, December 27, 2009

By 

Jerry Melville "Jerry Melville" (Florida) - See all my reviews

This review is from: Email Marketing: A guide to the Internet's most effective marketing tool (Paperback)

As a full-time affiliate marketing professional - I found this book offered me a great refresher course in the day-to-day email marketing skills I should already possess. The book has been simply written and is ideal for any online entrepreneur particularly the SMB type sellers and affiliates.