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Email Marketing: A guide to the Internet's most effective marketing tool Paperback – May 15, 2009


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Product Details

  • Paperback: 102 pages
  • Publisher: CreateSpace Independent Publishing Platform (May 15, 2009)
  • Language: English
  • ISBN-10: 1442164549
  • ISBN-13: 978-1442164543
  • Product Dimensions: 9 x 6 x 0.2 inches
  • Shipping Weight: 6.4 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,361,372 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mary R. Butler is a seasoned Internet entrepreneur having worked online since the late 1990s. Selling everything from consumer electronics and digital downloads through to women's lingerie and even fresh fish, Mary has helped online retailers of all sizes and niches across North America and Europe reach their buying public.

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Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Dee Williams on May 24, 2009
Format: Paperback
OK, I've got to admit it - I've been tinkering with email marketing for a number of years now - and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open - let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously - but just not very well.

This book, which I read on a short flight recently, taught me that email marketing isn't rocket science - it just needs to be carefully planned and executed - no more "gosh it's the last Tuesday of the month - better spam my mailing list".

So moving on - I'll be segmenting my list, keeping it relevant and above all never be boring. Let's hope it works.
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5 of 5 people found the following review helpful By MarkSamson on May 21, 2009
Format: Paperback
Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing - this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly - keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs.
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By KKeegan on August 28, 2010
Format: Kindle Edition Verified Purchase
Couldnt hold my attention. I quit reading after 30 or so mins. The Constant Contact guide to Email Marketing is better.
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Format: Paperback Verified Purchase
Errors, typos, spacing, poor design, poor language, no flow... just some of the problems this book has. Simply put, this was a "bush league" production. For one, the content was sloppy and forced, almost as if it as written just to get a book out there on email marketing. I'm willing to guess this was the author's first book. If you're truly interested in email marketing, there are dozens of other options which will take you through the process in a more professional and well-written manner.
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