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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
 
 
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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level [Kindle Edition]

Chris Baggott (Author), Ali Sales (Contributor)
4.6 out of 5 stars  See all reviews (46 customer reviews) |
Digital List Price: $24.95 What's this?
Print List Price: $24.95
Kindle Price: $9.34 includes free wireless delivery via Amazon Whispernet
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Editorial Reviews

Review

"I would challenge anyone...not to gain something from reading this book."  (Marketing Direct, January 2008)

Product Description

Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

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Product Details

  • File Size: 3373 KB
  • Print Length: 306 pages
  • Page Numbers Source ISBN: 0470122455
  • Publisher: Wiley; 1 edition (April 20, 2007)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B001C30TM8
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #36,628 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews
20 of 20 people found the following review helpful
Format:Hardcover
I have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.

As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer's, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after.

There aren'y many great books that will:

1. Be brutally honest on what it takes to make money on the Net
2. Actually give you a hype free(hear me, Joe Vitale and others) hand held instructions on being effective using the internet/email to market your business profitably.

My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money.

Thanks for opening my eyes and teaching me what I thought I knew.
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7 of 7 people found the following review helpful
Format:Hardcover
I have done email marketing for a long time, but this book really goes through the broad range of issues around being more effective with email marketing. I learned a lot and have made it a must read for our staff that is involved in marketing as well.

The key is to understand the bigger picture. Anyone can assemble a list of emails and blast out an HTML email message to them. But can they build a complete strategy around creating stronger relationships and taking advantage of opportunities most companies miss? If you read this book, you will be able to do just that.
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8 of 9 people found the following review helpful
Format:Hardcover
The challenge when purchasing "how to" business books is finding the book that fits your level of advancement. A book that's too detailed and advanced is just as useless as one that's too basic and general.

I found "Email Marketing by the Numbers" to be the perfect blend for my organization, Cantaloupe.TV. We've been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you're well above average) but it also had plenty of information for us to grow into (i.e. we're probably 6-24 months away from implementing many best practices).

If you're already doing Taguchi testing to optimize your email templates, you'll learn something from "By the Numbers" but it's likely not going to take your organization to its "next level"; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices.

P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.
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Most Recent Customer Reviews
Stil the # 1 Tool for Customer Interaction
In today's social media world, we're tempted to forget and/or neglect email. I was one of them. This fantastic book got us back to focusing on email marketing. Read more
Published 8 months ago by Franco Arda
Excellent Book, is a must if you are in the field!
I've been doing online marketing for a couple of years. I still don't call myself an expert but lets say I know my way around. I particularly love email marketing. Read more
Published 15 months ago by Luis
Handy guide to e-mail marketing
E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Read more
Published on October 12, 2009 by Rolf Dobelli
Not really all that great or specific.
Although I often order books from Amazon strictly based upon the reviews,
that can create disappointment. Read more
Published on February 15, 2009 by Alexander E. Maas
A Relevant Message
With a title like Email Marketing by the Numbers, one would expect the book to cover testing and measurement. Read more
Published on February 2, 2009 by Andrew Everett
THE book I've been looking for
An absolute must read for anyone involved with email marketing - and even moreso if your company is not using email as a marketing tool yet. Read more
Published on November 15, 2008 by N. Dimaio
Powerful email marketing guide
Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program.
Published on April 9, 2008 by Andrew F. Hawkes
Email Marketing used in online internet marketing
*very detailed
*goes through the entire process
*doesn't leave you with more questions than before you read it
*gives you the steps needed to follow along
*very... Read more
Published on April 6, 2008 by Christina Herrin
Email Marketing By The Numbers
This is a must read for any marketer who is looking to learn about email marketing / online marketing. Read more
Published on March 6, 2008 by Michael Silvester
Excellent resource for beginning and veteran email marketers
Chris Baggot's Email Marketing by The Numbers is packed full of practical knowledge and real world examples of email marketing that works. Read more
Published on February 17, 2008 by Matt Zentz
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More About the Author

› Visit Amazon's Chris Baggott Page
Chris Baggott
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Popular Highlights

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Keep an eye on headlines (they're more crucial than ever). A cleverly crafted headline (or subject line for email) will determine whether your email gets opened and read. &quote;
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&quote;
Use keywords in the headline. Use them again in the first paragraph, and repeat several times in the body of the content. &quote;
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The best offers tap into the core desires of the target audience. For example, people like to feel recognized, valued, and part of an exclusive group. &quote;
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