From the Back Cover
Praise For Email Persuasion
"Email Persuasion is a great asset for any social media library. Ian brings a wealth of knowledge and practical experience to the fore. It's a must-read book and Ian ranks as one of the top international advisers in social media along with Chris Brogan, Mari Smith, and Amy Porterfield." John Ashcroft, Chief Executive Pro-Manchester
"If you have any doubts about the power and efficacy of email marketing, this book will cast them away. Ian Brodie gives you the real deal on why email marketing is the best way to win new clients. Chock full of details, Ian lays out an easy to implement step-by-step plan to create your own effective email marketing system that works!" Hope Williams, Owner Hopeworks Design
"The best thing about Ian's approach to e-mail marketing is that it works! We've seen a three-fold increase in leads and we've won several new clients for our consulting work, mostly without competition. Inspiring but practical. Ian certainly motivated me to get into action." Adrian Willmott, Managing Director Arcus Consulting
"If you want to build a high-quality, high-converting Email List in an ethical and engaging way, this book is for you. Ian Brodie takes the fluff out of Email Marketing and shows how to get the job done with easy to follow systems, tools and principles." Gordon Dahl, Digital Media Sales Consultant
About the Author
Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing.
He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing.
He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He's a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well).
After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He's personally used the strategies he outlines in this book to grow his own and his clients' businesses. And if you follow these strategies, you can do the same.