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Who's writing these reviews? There's nothing in here that you cannot learn by reading a few random blog posts on email marketing. Read morePublished 11 days ago by Arvind Kampli
Waste of time.
Half the book was about building your email list.
A bit of this and that. Good book to read if you are just getting into email marketing. Very little about persuasion. Easy reading for an hour.Published 1 month ago by Olli Kopakkala
Ian walks the talk too - helpful and a good prescriptive model to follow.Published 1 month ago by Linda E. Rix
I picked up this book because I want to get more effective with communicating with my customers via email. I was not disappointed with the content! Read morePublished 3 months ago by Gregory Johan
Ian does a great job with a topic other markers have done poorly with. Email marketing is a science - Particularly, the way Ian addresses specific questions like, how often should... Read morePublished 4 months ago by David H. Stelzl
I feel that I learned everything I will ever need to know about email marketing in this book and have already put it to use with my email campaign. Read morePublished 4 months ago by spw5235
Most business books seem to offer a couple of important points that are buried under mountains of useless filler. Not here. Read morePublished 5 months ago by Dan Boyle