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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Paperback – November 13, 2013


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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing + The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) + Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
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Product Details

  • Paperback: 160 pages
  • Publisher: Rainmaker Publishing; 1 edition (November 13, 2013)
  • Language: English
  • ISBN-10: 0992763118
  • ISBN-13: 978-0992763114
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (103 customer reviews)
  • Amazon Best Sellers Rank: #194,342 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Praise For Email Persuasion

"Email Persuasion is a great asset for any social media library. Ian brings a wealth of knowledge and practical experience to the fore. It's a must-read book and Ian ranks as one of the top international advisers in social media along with Chris Brogan, Mari Smith, and Amy Porterfield." John Ashcroft, Chief Executive Pro-Manchester

"If you have any doubts about the power and efficacy of email marketing, this book will cast them away. Ian Brodie gives you the real deal on why email marketing is the best way to win new clients. Chock full of details, Ian lays out an easy to implement step-by-step plan to create your own effective email marketing system that works!" Hope Williams, Owner Hopeworks Design

"The best thing about Ian's approach to e-mail marketing is that it works! We've seen a three-fold increase in leads and we've won several new clients for our consulting work, mostly without competition. Inspiring but practical. Ian certainly motivated me to get into action." Adrian Willmott, Managing Director Arcus Consulting

"If you want to build a high-quality, high-converting Email List in an ethical and engaging way, this book is for you. Ian Brodie takes the fluff out of Email Marketing and shows how to get the job done with easy to follow systems, tools and principles." Gordon Dahl, Digital Media Sales Consultant

About the Author

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. 
   
He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing.
 
He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He's a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well).
  
After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He's personally used the strategies he outlines in this book to grow his own and his clients' businesses. And if you follow these strategies, you can do the same.

More About the Author

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing.

He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing.

He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He's a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well).

After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through online and email marketing he could reach and help more people, have more impact, and win a lot more business. He's personally used the strategies he outlines in this book to grow his own and his clients' businesses. And if you follow the strategies outlined in his books, you can do the same.

Customer Reviews

4.9 out of 5 stars
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See all 103 customer reviews
Very good information and easy to follow.
James M. Pemberton
In this book Ian Brodie provides a simple and straightforward set of tactics, tools and techniques to succeed with email marketing.
howard lothrop
I highly recommend this to anyone who wants to get better at email marketing.
Stephen H. Lahey

Most Helpful Customer Reviews

20 of 21 people found the following review helpful By Steve Gordon on November 19, 2013
Format: Kindle Edition
I've read nearly every book on email marketing. I've spent thousands on email marketing courses, and I publish a daily email newsletter and you need to know that this book is EASILY the most comprehensive on the subject. It explains why email is an important medium, and systematically lays out everything you must know to make it work for you: the psychology of email persuasion, how to develop your voice, what to write about...even the technology you'll need. I highly recommend it.
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2 of 2 people found the following review helpful By Henrik Öhman on April 10, 2014
Format: Paperback Verified Purchase
Three great things with this book:
1. Mr. Brodie starts with discussing the need for a clear strategy with your email marketing and especially the need for a clear focus and goal. A lot of authors do this, but Mr Brodie illustrates this with a straightforward model that makes a lot of sense.
2. We all know the importance of establish ourselves as authorities. Mr. Brodie shows how you can do this in the email format.'
3. Mr Brodie is generous with crediting other people that are good at email marketing and ad links to other valuable sources. This increases the value of the book even more.
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4 of 5 people found the following review helpful By Donnie Bryant on November 21, 2013
Format: Kindle Edition Verified Purchase
l've long been a student of email marketing, and I'm not bad at it, if I can be so bold. (Both my open rate and CTR are three times the industry average and reader engagement is really strong.)

But reading through Mr. Brodie's book, I see so many ways to improve my email strategy...so many concepts that I hadn't fully grasped before...so many opportunities to quit "winging it" and be purposeful.

Email Persuasion is a fantastic resource from a true boots-on-the-ground expert. Of course, having been reading Ian's emails for a couple years now, I expected nothing less.

Even after pulling back the curtain and revealing his secrets, I'm no less in awe of this email-writing wizard.

Highly recommended for entrepreneurs, marketers and anyone who uses email to make things happen.
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4 of 5 people found the following review helpful By Ian Berry on November 24, 2013
Format: Kindle Edition Verified Purchase
I have been a recipient of Ian Brodie's email for sometime and have always loved his easy going no pressure style and the quality of his video and downloads so I was keen to get a behind the scenes look at what he does and how he does it. I was not disappointed and have come away with a plan of action that I will execute A big take away is the power of logic, sequence, and frequency of a campaign as well as tapping into the intuition and goals, aspirations of the buyer
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Format: Kindle Edition Verified Purchase
I've been a self-employed consultant for 13+ years, and I've read dozens of sales and marketing books. This book is the most realistic and practical book on email marketing I've ever read. Zero jargon / nonsense. I highly recommend this to anyone who wants to get better at email marketing.
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2 of 2 people found the following review helpful By Amazon Customer on December 20, 2013
Format: Kindle Edition Verified Purchase
Some of this may confirm what you know instinctively or from experience, but Brodie also offers new insights that make this a worth-while read.
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2 of 2 people found the following review helpful By Cheri A. Lucking on January 21, 2014
Format: Paperback Verified Purchase
Great book, gearing up to implement ideas! Written in a language you can actually understand and laid out nicely for easy summary reference.
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3 of 4 people found the following review helpful By Matthew on November 21, 2013
Format: Kindle Edition Verified Purchase
The level of sophistication of the strategies in this book are cunningly disguised by Ian's easy to read and conversational tone. With plenty of examples, this is a great introductory guide to the hows and whys of email marketing. If you are looking to try email marketing but not sure where to start, this is for you. And if you have campaigns live already you will certainly find ideas to test. One thing - Ian doesn't review technical options, like which email service provider to choose- but these are the details that change week by week and you can sort this out easily when you know what you are trying to achieve. Whereas these email strategies are timeless and, frankly, largely transferable to all sorts of customer service and direct marketing campaigns. Disclosure: I consult to companies on email marketing, and I found this extremely good reading. Correction - I wrote this review in a fit of enthusiasm before I read the last chapter, where Ian does, in fact, do a good review of technology and where to start. So there you go... 5 Stars.
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Most Recent Customer Reviews