Emarketing Excellence, Second Edition (Emarketing Essentials) [Paperback]

PR Smith (Author), Dave Chaffey (Author)

Book Description

ISBN-10: 0750663596 | ISBN-13: 978-0750663595 | Publication Date: July 4, 2005 | Edition: 2

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:

* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
* Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis.
* Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.
* Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date
* Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.
* Successful- The first ed has sold 3,700 copies

* Provides guidance on how to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C
* Set out in a clearly structured style to ensure the points being made are easily accessible

Editorial Reviews

Book Description

New edition of emarketing bestseller!

About the Author

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

Product Details

• Paperback: 360 pages
• Publisher: Butterworth-Heinemann; 2 edition (July 4, 2005)
• Language: English
• ISBN-10: 0750663596
• ISBN-13: 978-0750663595
• Product Dimensions: 9.4 x 7.5 x 0.8 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,492,593 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Perfect Book for Corporate Weenies, February 8, 2008

By 

Luis Maimoni "blog.freshgraphics.net" (Long Beach, CA USA) - See all my reviews
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Amazon Verified Purchase

This review is from: Emarketing Excellence, Second Edition (Emarketing Essentials) (Paperback)

If you're new to marketing, and work for a large corporation, you'll find lots of good theory here. You'll be able to impress your friends talking about stuff like the "7 Ps" (add people, processes, and physical evidence to the 4 you're already familiar with) or the "5 Is" (Identification, Individualization, Interaction, Integration, and Integrity). You'll be able to cite lots and lots of academic stuff of this nature.

The book even has reviews at the end of each chapter so you can take practice runs at winning the Marketing Edition of Trivial Pursuit when and if it becomes available.

What you won't have is a pragmatic road map towards getting more leads and selling more stuff.

0 of 3 people found the following review helpful:

5.0 out of 5 stars Great Boook, November 2, 2006

By 

F. Cardenas (Chile) - See all my reviews
(REAL NAME)   

This review is from: Emarketing Excellence, Second Edition (Emarketing Essentials) (Paperback)

Is a good book have a lot of information and is very professional and easy to read.