Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900-numbers, and database marketing to audiotext, the Internet, and CD-ROM.
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More About the Author
Seth Godin is the author of fourteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin, and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.
In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin, and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.
In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.
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Most Helpful Customer Reviews
5.0 out of 5 stars
An emarketing, ecommerce purple cow! What a guru...,
By Vickie Smith-Siculiano "PMP" (Northern NJ) - See all my reviews
This review is from: Emarketing (Paperback)
I have been following Seth Godin's work for some years now, and he is a genius - he has an amazing way of breaking things down in layman's terms for all to understand. And he has an amazing use of analogies - something I love to do when sharing thoughts with others - as if you didn't already know with the purple cow reference in my review. A+ Seth!!!
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