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Embedded Sustainability: The Next Big Competitive Advantage Hardcover – April 13, 2011
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Top Customer Reviews
Although the book is written in business venacular, implicit in the book is a positive message and hope for the future. If our planet is to become sustainable, not only must business be part of the solution; but also, business can also transform its own image. Currently, business leaders are among the least trusted and most looked "down upon" people in society (very close to politicians). Yet, it can be these same business leaders that can help us get out of this mess we created.Read more ›
Highlighting that the boundaries between organizations, customers, the media and government are blurring, the authors argue that it is time for sustainability to migrate from a bolt-on strategy running parallel to the organization's key strategy to becoming holistically embedded in the culture and operational dynamics of the organization.
A must-read for senior leaders of organizations of all sizes, as well as consultants and scholars, this book describes how to create strategy that creates value for both shareholders and stakeholders of the organization - a concept that the authors term sustainable value. What differentiates this book from other sustainability books is that the authors' work is founded upon research, and not just supposition, while maintaining easy readability. In taking this scholarly approach, this book avoids the trap of ideology that so often surrounds sustainability, and delivers a pragmatic roadmap for organizations serious about competing in the new world reality.
As the three big trends highlighted in Embedded Sustainability (declining resources, radical transparency, and increasing expectations) take hold the rules of business success will fundamentally change. While many in business are seeing this changing landscape only a few visionary CEOs have begun embedding sustainability in ways that will enable their organizations to capitalize on one of the biggest business opportunities of the 21st Century.
The history of business is littered with "has been" companies who failed to anticipate and embrace change from outside their everyday field of vision. For example, Fortune 50 companies of the 70's and 80's included names such as Bethlehem Steel, RCA, ITT industries and Eastman Kodak; companies that no longer exist or are mere shadows of their former selves. And of the original Fortune 500 Companies of 1955 only 11 are still on the list.
The winners of tomorrow must not only anticipate a new world, they must also shape the future and transform their organizations. Embedded Sustainability is the definitive strategic and transformational guide for those executives who will lead their organizations to emerge as tomorrow's winners. The book leverages the latest and most innovative thinking in strategy and organizational transformation and uniquely integrates this with an original groundbreaking approach to creating opportunity while addressing the greatest challenges mankind has ever faced.
Most Recent Customer Reviews
This was required reading for one of my MBA courses. It is a gold mine of information and concepts. The book is a tad dry yet this is a good book to have in your arsenal.Published on March 16, 2014 by Amos
I teach in one of the leading "green" MBA programs and I find this book so helpful and instructional that I assign it for students. Read morePublished on December 20, 2013 by K Hagen
Our company, True Market Solutions, works with Chris Laszlo. We use this book as the core textbook for our Sustainability Learning Circles. We feel Dr. Read morePublished on October 13, 2013 by Robert Ferguson
There exists a wonderful and rapidly growing body of work in the area of "responsibility and sustainability" but of the many books I've been privileged to read, this ranks right up... Read morePublished on November 6, 2012 by Janann
Bought the book as it was a pre-reading for my class. The concepts of tying business and sustainability are amazing and I highly recommend reading the book. Read morePublished on August 17, 2012 by Nikhil
Embedded Sustainability: The Next Big Competitive Advantage has an important message and is an easy read. Read morePublished on October 24, 2011 by E. Yesko