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Unfortunately, none of this comes across. Like many scientists (I know... I *am* a scientist), Holland simply has no idea how a nonscientist would grasp the concept of emergence. He overexplains simple examples like the numbers and board games of the first two chapters, then underexplains the deeper ideas of later chapters. The final chapter is pretty good in terms of unifying the book's themes and providing a broader view of how emergence fits into science and human culture. However, the reader has not been adequately prepared for this broadening because the middle chapters were so poorly explained.
I fear that most readers will come away without sensing the truly revolutionary nature of this new branch of science. Holland lacks passion! The book is bland because Holland seems not to be able to present rigorous science in conjunction with thrill and emotion. He should take a lesson from the experts at popularization, such as Sagan and Gribbin, who succeed at presenting factually correct science in a way that engages and excites nonscientists.