There's a lot of stuff in this kit, which is nice. It looks like they spent their money wisely. Some things are high quality, some things are cheapo but trade-offs are inevitable unless you want a $300 kit. First off I like that it has a good bag/backpack. They didn't seem to skimp here, it's big and seems well made. Most of the stuff inside is pretty standard survival supplies. For the size and cost they seem to have made decent trade-offs. The am/fm radio is a little cheapy thing, but in a pinch that's fine. The "army knife" is a cheap generic, not a real Swiss army knife. I'd suggest spending extra and get a real Swiss Army or a Leatherman. But in a pinch the cheapo knife will do. I bought a 7" USMC style survival knife to add to it. For back woods use you want a real, big ass survival knife, not a 3" pocket knife. The whistle and compass is fairly cheap too but works. You can load extra matches in the container if you want. Get a real compass if you plan to be in the woods a lot. I like that there's extra room in the bag. I doubled the food rations. I also added a cheap family radio walkie talkie and threw in an old cellphone. It has no service plan but all cells can still call 911. The generator flashlight again is kind of cheap but effective, works good with no batteries needed. For serious trips, get a Surefire or similar flashlight. All in all it's a great all purpose kit, good for around the house or the car -- urban or backwoods use.