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11 of 11 people found the following review helpful:
5.0 out of 5 stars
Excellent practical guide for real world managers in emerging markets,
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This review is from: Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series) (Hardcover)
Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.
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Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series) by Nenad Pacek (Hardcover - September 1, 2004)
Used & New from: $0.10
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