Customer Reviews

The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World

5 star:		(1)
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3 star:		(1)
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In 1981, fund manager Antoine van Agtmael created the term "emerging markets," as opposed to "Third World," to describe developing countries, from Brazil to China. A pioneer in emerging-market investments, he describes the economic revolution being provoked by corporate activities in emerging markets. Van Agtmael enumerates the forces driving this transformation in the economic relationship between developed nations and their emerging-market counterparts. In the second half of the book, he shares his detailed research into the factors that make emerging-market companies notable and successful. He catalogues market details about 25 specific companies he has analyzed for investment purposes, and presents the lessons they can teach Western managers. We recommend this book to serious investors who want to know about promising non-U.S. companies, and to managers who want to read about their corporations' upcoming competitors - and potential future owners.

This book is poorly branded in my opinion, just like what is said about the authors original idea on Emerging markets vs. 3rd world.

This book is totally under rated, and under subscribed., do yourself a favour and open it up and read a few random pages, you will soon realize how clearly the book is written, and how compelling and refreshing the ideas are that are presented.

This should/could be a best seller in weeks, but has not been promoted effectively in my opinion.

Antoine, whats with the poor branding again ? You need a new cover design, and maybe new title. Go onto CNBC TV also. Your book is incredible but people won't pick it up based on its visual appearance.

The author did a very good job in showing us how some companies from emerging markets have become powerful in their own right and sometimes leaders in their market.
He describes different strategies and gives us examples of companies that followed those strategies.

However, his book lacks depth for the amount of pages it has. In all fairness, a book with only a hundred pages could have had the same message and the same effect.

Good book. It's specialized in cases of studies for emerging markets, not in history of these markets, maybe because the author consider that cases are the continuation of his study.