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Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets Hardcover – September 11, 2007


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About the Author

Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging-market activities.
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Product Details

  • Hardcover: 245 pages
  • Publisher: Bloomberg Press; 2nd edition (September 11, 2007)
  • Language: English
  • ISBN-10: 186197843X
  • ISBN-13: 978-1861978431
  • Product Dimensions: 5.6 x 1 x 8.8 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,886,133 in Books (See Top 100 in Books)

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11 of 11 people found the following review helpful By Thompson H. Mcdaniel Jr. on June 29, 2006
Format: Hardcover
Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.
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