Customer Reviews

Emerging Markets: A Practical Guide for Corporations, Lenders, and Investors

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Former investment banker Jeffrey C. Hooke now carries out financial deals in the developing world. He describes the potential for doing business or investing in the world's 156 emerging markets. Hooke is realistic about the great risks - such as unstable governments in impoverished countries - but he highlights future potential. His book is a solidly researched and clearly written guide to assessing the business climate and deciding what types of products make the most sense in different developing countries. After an overview of the nature of emerging markets, why companies want to participate in or avoid these markets, and how to invest and make loans there, he looks at particular markets in Latin America, Asia, Eastern Europe and Africa. We [...] recommend this worthy book to those considering working or investing in emerging markets, but academics or readers interested in how business is conducted in foreign places may also be intrigued.

The book provides a hard hitting summary of both the risks and opportunities of the developing countirs. It also included a lot of solutions to the problems one faces. I liked the way in which it addressed issues from an operating company, equity investor's, and lender's perspectives. Nobody else does that. The anecdotes on various regions were entertaining.