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Emotion As Promotion: A Book of Thirst Hardcover – April 21, 2005

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Editorial Reviews

About the Author

Rick Valicenti is the founder and principal of Thirst, an internationally recognized design consultancy founded more than twenty years ago. The firm is also known for typography and has designed a new font, Infinity, for this book.
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Product Details

  • Hardcover: 280 pages
  • Publisher: The Monacelli Press (April 21, 2005)
  • Language: English
  • ISBN-10: 1580930972
  • ISBN-13: 978-1580930970
  • Product Dimensions: 9.5 x 1.3 x 12.5 inches
  • Shipping Weight: 5.3 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,068,082 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Lark West on August 1, 2005
Format: Hardcover
Simplistic and beautiful, Emotion as Promotion, surpassed my expectations. Rick Valicenti's brilliance, humor, and talent clearly shine in this entertaining and thought-provoking work. I recommend this big beautiful book to anyone, especially those interested in design.
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2 of 2 people found the following review helpful By F. Petronio on August 31, 2005
Format: Hardcover Verified Purchase
Of all the famous graphic designer vanity books, Rick's is the least pretentious because he actually does the work - He's the man. Nice and thick for the money, good volume/quantity of dead trees.
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1 of 2 people found the following review helpful By Robert Benson on October 14, 2005
Format: Hardcover
Flip through this journal once and you will find it provocative, insightful and entertaining. Valicenti's talent and dexterity is impressive as is his curiosity and almost conceited thirst for exploration.

Sit in the park reading it carefully, you will find the most compelling portions of the book are those describing thirst failures in detail. Salvation lies here for the reader, both designer and client.
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