Customer Reviews

Emotion Marketing: The Hallmark Way of Winning Customers for Life

5 star:		(8)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This book is easy to read, and even easier to misunderstand. It's not about TV ads that use emotions to peddle products. It's about making customers feel as if they have a personal friendship with the brands they choose. It offers crucial insights into the cause and affect relationship between customer loyalty and the emotions that customers have for brands. It's a must read for marketing executives looking for next big idea. Unfortunately, it's missing a chapter on measurement. Students should read it in conjunction with Fredrick Reichheld's books on customer loyalty.

Anybody interested in outstanding customer service will value the experience of reading Emotion Marketing by Scott Robinette, Claire Brand and Vicki Lenz.

When one considers the expenses associated with finding new customers and then compares how little, by comparison, it costs to keep the customers you already have, this book becomes essential reading.

Emotion Marketing is easy to read, yet educational and thought-provoking.

"Emotion Marketing" presents a powerful formula for engaging customers and employees alike in a meaningful relationship with enlightened leadership. This work should dispel any doubt about the value of pro-people practices in business. Engaging the commitment of 20,000 employees and millions of customers is no small task. Yet, in a world of corporate downsizing, worker alienation, and customer distrust, Hallmark has developed the ability to make money by winning people's hearts and earning their trust. This is a must read for anyone seeking to distinguish themselves and their companies from the madding crowd.

I'm a business owner and I know that I rely upon a dedicated cadre of loyal customers. I also know that I need to be constantly increasing this loyal group. Whether you are responsible for a business unit in a large corporation or own your business, YOU need loyal customers. Emotion Marketing is the key. You owe it to yourself, your co-workers, and, most importantly, your customers, to implement the ideas in this book. Read, reread, STUDY, this book. Mark it, underline and highlight it. Teach it to your co-workers. There WILL be a quiz.

Excellent! Unlike most marketing books, this one is a nice smooth read. The ideas are well defined and presented. If you want to retain your customers not only is this a must read, but also check out "The Saturn Difference". Both these books show how to get a customer, and more importantly how to keep them.

I get lots of insight about emotion marketing from this book.
In fact, the term of "Emotion marketing" is new to me, after I read this book, I found that many products or commercials are already used this concept to sell the product, such as Hallmark and McDonald's. Hallmark emphasizes care and love in its brand, it wants to show to the customer that Hallmark cares what they need and it tries to educate or demonstrate to the customer the importance of sharing love, but not only hard-sell their products.
On the other hand, McDonald¡¦s shows the happy and fun feeling to the customers. It tries to show that McDonald's is not only a fast food shop but also a place for children to have fun which brings happy to every customers.
I think emotion marketing will be more and more popular in the world. The traditional hard ¡Vsell product advertising method is not suitable for customers nowadays. Since product¡¦s differentiation becomes less and less and customers are more knowledgeable, the selling method only emphasizes functions will not be persuasive enough and increase customer¡¦s purchase intention. But emotion marketing is mainly selling the feeling and emotion that can be associated with the brands or products and as we know that human being is kind of emotion oriented when buying products.
Also, emotion marketing is very helpful in building customer loyalty since customers will loyal to the brand which have same belief or they enjoy the emotion which the company created for them.

This is a very interesting and easy book to read. I honestly recommend this book to anyone involved in marketing or who owns their own business.

This is a very comprehensive guide to Emotion Marketing for any business.

The book has mentioned many examples of successful emotion marketing strategies used by Hallmark and other companies like Harley-Davidson. However, what they have already done does not mean ¡§sure-win¡¨ plans.

The book explained a model for Emotion Marketing ¡V Value StarSM. Base on this model, any business can work out its own tailor-made success formula. Then, the book also taught us how to put Emotion Marketing to work at different areas of business, like on the Internet.

Emotion Marketing is actually about how to attract and retain customers that will be loyal to a brand for a lifetime. Therefore, the key is how a business manages its customer relationships.

This is a very good book because it goes beyond telling us WHAT to do, but HOW we should PLAN what to do.

I completed this book in 3 hours, one to two sittings.

You can imagine how easy to read this book can be.

This book is a good synthesis of useful ideas pertinent to customer relationship marketing, especially for those laymen in this area.But not for me though!

Try" Experiental Marketing"and "Experience Economy", if you want a more in-depth, powerful look at the true meaning of Emotion Marketing.

This is a very comprehensive guide to Emotion Marketing for any business.

The book has mentioned many examples of successful emotion marketing strategies used by Hallmark and other companies like Harley-Davidson. However, what they have already done does not mean ¡§sure-win¡¨ plans.

The book explained a model for Emotion Marketing ¡V Value StarSM. Base on this model, any business can work out its own tailor-made success formula. Then, the book also taught us how to put Emotion Marketing to work at different areas of business, like on the Internet.

Emotion Marketing is actually about how to attract and retain customers that will be loyal to a brand for a lifetime. Therefore, the key is how a business manages its customer relationships.

This is a very good book because it goes beyond telling us WHAT to do, but HOW we should PLAN what to do.