From Publishers Weekly
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Emotional Branding by Marc Gobe is timeless in how he takes a deeper look into cultural aspects of buying habits. Read morePublished 15 months ago by Imagine Nature
Loved all the marketing info, but one of my biggest takeaways for me is around how Gobe manages decisions. Read morePublished 18 months ago by Monie Wheatcroft
I struggle to find marketing books, especially ones focused on new media, that are not 90% fluff, and 10% original, realistic and practical ideas [please contact me if you have... Read morePublished 21 months ago by sam tift
I have just purchased this. I guess I thought this book would be a "How To" but it is actually just about theory with a lot of statistics. I am sooo disappointed. Read morePublished 22 months ago by Lisa V
The book Emotional Branding by Marc Gobe
From the little I had read before purchasing this book; it seemed like it would be of great help to me? So far it's ok. Read more
Complete work about innovation on branding. A useful tool to imagine the future. Marc Gobè is the number one on branding in EuropePublished on October 28, 2013 by Massimo Gottifredi