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Final gripe is that the book reads a little bit like an advertisement for the author's firm.
Brands are elected every day based on their emotional relevance with the public and its commitment to quality.
Overall very impressive and a must read for anyone involved in sales, advertising or marketing functions.
Emotional Branding by Marc Gobe is timeless in how he takes a deeper look into cultural aspects of buying habits. Read morePublished 2 months ago by Imagine Nature
Loved all the marketing info, but one of my biggest takeaways for me is around how Gobe manages decisions. Read morePublished 4 months ago by Monie Wheatcroft
I struggle to find marketing books, especially ones focused on new media, that are not 90% fluff, and 10% original, realistic and practical ideas [please contact me if you have... Read morePublished 7 months ago by sam tift
I have just purchased this. I guess I thought this book would be a "How To" but it is actually just about theory with a lot of statistics. I am sooo disappointed. Read morePublished 8 months ago by Lisa V
The book Emotional Branding by Marc Gobe
From the little I had read before purchasing this book; it seemed like it would be of great help to me? So far it's ok. Read more
Complete work about innovation on branding. A useful tool to imagine the future. Marc Gobè is the number one on branding in EuropePublished 14 months ago by Massimo Gottifredi
Emotional Branding provides a thorough introduction into the concepts and challenges dealt with in marketing. Great read for anyone interested in the subject!Published 18 months ago by Doug
So excited that this is now the revised addition- Just a solid approach to building and type of business. I loved the first addition as well.Published 18 months ago by KATE