Emotional Capital: Capturing Hearts and Minds to Create Lasting [Hardcover]

Kevin Thomson (Author)

Book Description

Publication Date: February 1998

In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

Editorial Reviews

Review

"Emotionen kvnnen Shareholder Value schaffen - das ist der Grund, warum dieses Buch so wichtig ist und zur Pflichtlek]re f]r alle Firmenchefs werden sollte." Lawrence A. Weinbach, Chairman, President und CEO, Unisys Corporation. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

'Our people are our most valuable asset.' This has become the rallying cry for many organizations in recent years, yet has failed to deliver the desired business results. Kevin Thomson contends that people assets can only be harnessed by managing both intellectual capital (your peoples' knowledge) and emotional capital (the feelings and beliefs that motivate people to take positive action). Knowledge management is moving up the agenda in many companies. Yet organizational knowledge is meaningless if your people are unmotivated, apprehensive or uncommitted. How many companies have paid the price of an alienated workforce with problems like poor customer service, labour disputes and low productivity - all hallmarks of low emotional capital? Emotional capital can be managed as a tangible asset and a direct contributor to the balance sheet. In Emotional Capital, Thomson illustrates the real-life impact on financial performance through the experiences of leading companies, and shows how to manage and leverage knowledge and emotions to drive positive change and business success. "Emotions can build shareholder value - which is why this book is so significant and should be required reading for all business leaders." Lawrence A. Weinbach Chairman, President, and Chief Executive Officer, Unisys Corporation "Like all the best ideas, Emotional Capital is simple" The Guardian "Brilliant! A substantial development of the balanced scorecard in establishing the true value of the business." Stephen Robinson Director of MBA Programmes, Ashridge Management College --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Hardcover: 340 pages
• Publisher: Capstone; 1 edition (February 1998)
• Language: English
• ISBN-10: 1900961628
• ISBN-13: 978-1900961622
• Product Dimensions: 9 x 6.1 x 1.3 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,702,186 in Books (See Top 100 in Books)

More About the Author

'Never heard of it. Great conference though. Will you write about it?' So asked the Business Books Editor of Financial Times Pitman. She was attending the UK launch of my concept of 'Internal Marketing' way back in 1988. And thus was written 'The Employee Revolution' So began a journey which brought 4 more books including The Company Culture Cookbook in Russian and Chinese. Passion at Work in Danish (Passion pa jobbit!) Emotional Capital in Spanish, Managing Your Intneral Customers in Italian and Korean.


What next? The next 10,000 words is written on 'Engaging Brands' and a new version of the 'Cookbook 2.0' is warbling away at the back of my head.

Kevin Thomson's LinkedIn Summary

Author, Speaker, Innovator, Myers Briggs ENTP (Qualified MBTI & NLP). My career has led me from marketing (Action Man - UK version of GI JOe - Toy of the Decade Award) into internal marketing (and writing 5 management books on the subject) employee communication, engagement, collaboration, customer service and change.

My passion is building stronger communication and brand experiences, and helping build collaborative relationships across silos and boundaries to deliver business and brand performance - inside and out.

Background and Books
I was founder of Europe's largest internal marketing agency MCA the Marketing and Communication Agency (acquired by WPP 2001); President MCA Communicates; Author of 5 books - Emotional Capital, Managing Your Internal Customers, The Employee Revolution, The Company Culture Cookbook and Passion at Work. International Speaker. IABC Board. Honorary Professor Birmingham University Business School

I am working with PSL and am building 'The Collaboration Academy' including a mirror version the new BS11000 - Building Collaborative Relationships. This is a new standard and framework for colleagues, customers and community; a 'SiloBuster' for cross boundary collaboration internally.

Clients and Awards.
My clients have covered many of the worlds leading organisations including Inland Revenue, BA, Sony, Vodafone, Electrolux, Anglo American, KPMG, Barloworld, Royal and Sun Alliance. I and my team have won many awards including the New York Film Festival for non-broadcast video Gold and Silver Awards for BA Putting People First Again, IABC Gold Quill Awards and IPR Awards of Excellence

International Speaking Engagements
A regular speaker at many international conferences from Sydney to SF.

Disability Communication
I represented both IMRG and the Chartered Institute of Marketing on the new British Standards Institute, BSI standard BS8878 working with the BBC, IBM, RNID and many others.
Kevin Thomson's Specialties:

Making the complex simple, easy, fun, engaging
Developing products and brands that work e.g. Team Listening.
Communication strategy
Innovation
Marketing
Diversity
Brand and Brand Engagement
Additional Information


Generating ideas. Generating more ideas. Generating even more ideas. Writing books and articles. Disabilty in communication. Dyslexia. Lee Childs type novels. Skiing.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars This study is a new breath for the 21th century management., April 27, 1999

By 

Turgay BUGDACIGIL (Istanbul, Turkey) - See all my reviews

This review is from: Emotional Capital: Capturing Hearts and Minds to Create Lasting (Hardcover)

This brillant study is a new breath for the 21th century management. As stated by Thomson "in the next millennium, emotional capital will be an asset on the balance of sheet of any major business. Business leaders will be working to a blueprint for their organizations that will go well beyond the focus on traditional assets. They will be exploring new territory-how to build upon two critical and interrelated assets, knowledge(intellectual capital) and emotions(emotional capital)".

In this study, Thomson discusses and explains some vital issues :

* the difference between intellectual and emotional capital,

* elements of emotional capital, inside and out,

* how organizations are using personality as a sustainable competitive advantage,

* the past, present and future of emotional capital : a timeline,

* the emotional contract between organizations and employees,

* the different types of models involved in stakeholder relationship,

* the six stages of marketing and communication processes called "the six Is",

* the link between "the six Is" and emotional capital,

* how the culture of a business is created and sustained by process and language,

* the new financial model-from volume to value to vision.

This visionary approach is a must reading for all business leaders (in particularly for all HR managers who don't like to play "policy police" and "regulatory watchdog" role in the next millennium).

A brief critique of this study see "Delivering On the Promise/Brian Friedman".

Highly recommended.