Customer Reviews

Emotional Capital: Capturing Hearts and Minds to Create Lasting

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This brillant study is a new breath for the 21th century management. As stated by Thomson "in the next millennium, emotional capital will be an asset on the balance of sheet of any major business. Business leaders will be working to a blueprint for their organizations that will go well beyond the focus on traditional assets. They will be exploring new territory-how to build upon two critical and interrelated assets, knowledge(intellectual capital) and emotions(emotional capital)".

In this study, Thomson discusses and explains some vital issues :

* the difference between intellectual and emotional capital,

* elements of emotional capital, inside and out,

* how organizations are using personality as a sustainable competitive advantage,

* the past, present and future of emotional capital : a timeline,

* the emotional contract between organizations and employees,

* the different types of models involved in stakeholder relationship,

* the six stages of marketing and communication processes called "the six Is",

* the link between "the six Is" and emotional capital,

* how the culture of a business is created and sustained by process and language,

* the new financial model-from volume to value to vision.

This visionary approach is a must reading for all business leaders (in particularly for all HR managers who don't like to play "policy police" and "regulatory watchdog" role in the next millennium).

A brief critique of this study see "Delivering On the Promise/Brian Friedman".

Highly recommended.