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37 of 38 people found the following review helpful:
5.0 out of 5 stars
Brilliant Explanation of How Ideas and Emotions Spread,
By A Customer
This review is from: Emotional Contagion (Studies in Emotion and Social Interaction) (Hardcover)
While reading Malcolm Bradwell's best-selling "The Tipping Point," Bradwell referred to "Emotional Contagion" as "brilliant." So I went to the source and found it just that. It offers rigorous explanations for how ideas and emotions spread, relying on fascinating experimental data from psychology and molecular biology. And the book is never dry or boring; it includes interesting historical and cultural examples as well. I think it's an important and thoroughly accessible work.
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Emotional Contagion (Studies in Emotion and Social Interaction) by John T. Cacioppo (Paperback - September 24, 1993)
$31.99 $27.79
In Stock | |
 
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