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Emotional Design: Why We Love (or Hate) Everyday Things Paperback – May 11, 2005
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
More About the Author
Business Week has named him one of "the world's most influential designers," the influence from his books, essasys, courses and students, lectures, and consulting.
He takes special delight in the interaction of people and technology. "Develop the skill of observation," he councils: especially pay attention to the obvious. "Question the obvious and you will dis cover many hidden insights. What seems to be obvious often is not."
He is a fellow of many organizations and former lots of things, including VP at Apple Computer and even President of a startup. He has honorary degrees from the University of Padua (Italy) and the Technical University Delft (the Netherlands). He was awarded the Benjamin Franklin medal in Computer and Cognitive Science and is a member of the National Academy of Engineering. He is known for his books "The Design of Everyday Things," "Emotional Design," and "The Design of Future Things," but he is most proud of his students, now all over the world, who put into practice his human-centered design philosophy. his latest book is "Living with Complexity," which argues that complexity is necessary: Our tools must match our tasks. When people cry out for simplicity, they are wrong -- people want understanding. That is not the same as simplicity -- simple thing are often the most confusing.
He is currently revising "Design of Everyday Things" to keep the message the same but update the examples. Expected publication date is August 2013.
He lives at www.jnd.org, where you can find chapters from his books and loads of essays.
Top Customer Reviews
I think this is because I'm an impatient reader. For example, I don't read fiction. I want to read facts about things I can apply in a practical way. This book is much more about theory than practical applications.
I'm sure some people love reading theory, and they will love this book. But if you're like me and really want a book to deliver information you can use on every page, you should buy The Design of Everyday Things instead, if you haven't already.
There's also a large section near the end about robotics and the future. While it's interesting, it reads more like science fiction or the typical dicsussions that you have in either a mobile robot at a university or a AAAI conference. I personally think the book could've stood just as well without it.
I enjoyed the way the theories were broken down even if I didn't always buy into them and there were plenty of good examples every step of the way. It's food for thought, just not the main course.
One thing that makes Norman such a good author is that he gives very graphic analogies to explain his ideas. One sentence that really made me think was that if robots had no idea whether something was safe or not, they could possibly just sit there, afraid to do anything - he likens this to confidence in humans. So it seems like thinking about how robots should work can only help figure out more about humans. That's why I think his new work on robotics adds yet another useful dimension to the work of a man whose focus has been a great blend of academia and business. Now he is tying more and more of those ideas together, blending them with collaboration and new research, so I hope he stays a prolific writer.
Unfortunately I was not everwhelmed by the book, but it is all very sensible and useful. I wish he had gotten more into the passion we feel when something is just superb. I have had that feeling when reading many similar books, like "The Tipping Point", "Don't Make Me Think", and even Norman's own "The Design of Everyday Things". So come to think of it, maybe writing one of those great books plus many other very good books is plenty to ask of a human being.
This book, like its predecessors, is a fast read. It is written at a low level and nothing in it is too hard to grasp. However, it is too long. I found myself skipping whole paragraphs simply because Normas was repeating something he had written just a few sentences back. I feel the book could be half its length and not lose any content.
It's also not as inspirational as his previous books. There were none of the "a ha!" insights that permeated The Design of Everyday Things or Turn Signals Are the Facial Expressions of Automobiles.
Still, it's a good read. The next time I'm in the store, I'll be more cognizant of the reasons why I prefer one brand over another of otherwise identical products.
Most Recent Customer Reviews
It was recommended to me by a colleague, and I was quite excited to read it. But after the first few chapters, it ends up being an academic treatise on things we already know... Read morePublished 4 months ago by H Lindsay
Must read for anyone who are building machines or software. Dan Norman at his best. Looking forward to read Design of Future Things.Published 6 months ago by Amazon Customer
Great sequel for Design of everyday things.
it's a great mea culpa that augments his first book and thoughts around it.
Read design of everyday things first.