In Emotionally Charged Learning you will explore the new and innovative management discovery that is creating a National curiosity. Discover how the forces of education, sophisticated entertainment and emotions join with a vengeance to create an astonishing and interesting phenomenon, which makes today's learning and knowledge transfer a powerful and exciting emotion filled experience and the ultimate benchmark for learning organizations. Defined within these highly compelling and revealing pages, is an essential and scientifically researched new vision for management and educators that integrates a first of its kind emotion driven learning process needed to maximize the retention of anything to excel. Emotionally Charged Learning will show you how you and your employees can become knowledge masters and allow your organization to remain competitive by teaching your employees via the Emotionally Charged Learning process to better learn, grow and achieve more. Emotionally Charged Learning will let you enjoy the adventure of discovering how you and your organization can be on the leading edge of the most powerful and talked about management revolution in history.
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Editorial Reviews
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"Prepare to open your mind to new possibilities...integrate what-we-know-with-what-we-feel....merge understanding with experience..enjoy doing in-a-way you never imagined possible." -- Bob Nelson, Ph.D., Bestselling Author of 1001 ways to Reward Employees
"breakthrough book...consistent with million-dollar best-seller FISH!...must read to create a learning organization...Read it now before your competitors!" -- Harry Paul, Co-Author. FISH!
"breakthrough book...consistent with million-dollar best-seller FISH!...must read to create a learning organization...Read it now before your competitors!" -- Harry Paul, Co-Author. FISH!
About the Author
Eric Schiffer is an internationally recognized and celebrated leader, visionary and organizational leadership expert. He created a learning company born of an education multimedia software application he programmed on molecular fusion that was lauded by IBM, Crown Zellerbach and Intel. He was named one of the top ten entrepreneurs in America alongside Richard Branson of Virgin Airways, Wayne Huzienga of Blockbuster and Herb Kelher of Southwest Airlines. Eric spends a sizeable amount of his time in substantial-size research projects from three to six years in length where he creates essential insights and then assimilates those discoveries into books, organizations and speeches. Eric applies his research results to work closely with executives via his organizations to create viable tools and applications for applying the ideas that are generated from his research discoveries. He is also an accomplished film and animation director. Eric is a member of Mensa and lives with his Fiancé Sazzy Lee Varga and their cat Hope in California.
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Most Helpful Customer Reviews
12 of 14 people found the following review helpful
Reader-friendly EMOTIONALLY CHARGED LEARNING is one of those rare books that presents important research findings, and then explains in a clear, concise and compelling manner how to take that learning and directly apply it to effect an impacting transformation in any company.
Schiffer's findings may shake up current perceptions of what it takes to make a company successful. (The most crucial factor is ensuring that you are training people right and engendering them with the right continuous knowledge; people won't learn best in todays society without the right introduction of emotions....) The results from his studies over the market for years speak for themselves eloquently.
If you are serious about changing the course of your company and you only have time to read one book this year, EMOTIONALLY CHARGED LEARNING should be the one. Hats off to Eric Schiffer, who tackled a book that should make a great impact on the future of businesses, large and small.
Favorite quote (Chapter 1): "We can no more afford to invest in training that is not RETAINED and UTILIZED to its maximum, than we can afford to continue to pour billions of dollars into technology that is obsolete next month. And that is just what is happening. The ugly truth.....most training doesn't work!" This one's a keeper.
Schiffer's findings may shake up current perceptions of what it takes to make a company successful. (The most crucial factor is ensuring that you are training people right and engendering them with the right continuous knowledge; people won't learn best in todays society without the right introduction of emotions....) The results from his studies over the market for years speak for themselves eloquently.
If you are serious about changing the course of your company and you only have time to read one book this year, EMOTIONALLY CHARGED LEARNING should be the one. Hats off to Eric Schiffer, who tackled a book that should make a great impact on the future of businesses, large and small.
Favorite quote (Chapter 1): "We can no more afford to invest in training that is not RETAINED and UTILIZED to its maximum, than we can afford to continue to pour billions of dollars into technology that is obsolete next month. And that is just what is happening. The ugly truth.....most training doesn't work!" This one's a keeper.
11 of 13 people found the following review helpful
By James
I find it hard to believe all the glowing reviews of this book and can only assume these reviews are written by friends of the author. I needed a good reference for this topic and followed the recommendations and I was extremely disappointed. This is a shallow book that does nothing for the true student of this topic. I believe that the author wants to become a celebrity more than help ordinary people he professes to help. I also wondered if this book is self-published and now can't help but wonder if the author could get a business publisher interested in this work. Does anyone out there know anything about Literary Press? I feel cheated and angry and will be sending the book back.
11 of 13 people found the following review helpful
I love that this book was a book of facts, research, and real data. It is not a book of "management theory", "growth strategies" and the like - it's research that works. Until the final chapter (when Eric Schiffer tried to tie this into his consulting work), I felt the content was 99% bias free.
Knowledgeable people, the right emotionally charged techniques and wonderful results follow.
Knowledgeable people, the right emotionally charged techniques and wonderful results follow.
These are not novelties, if you were to read Goleman or several other authors you could extrapolate some principles but for some reason this book was the bat that drove me home! It will not only change the way I work, but it will change the way I live. Truly. This book has given me the tools to build a context in which to make consistently smart leadership and learning organization based decisions. Thanks to Eric his research team.
P.S. I would have loved to have heard more about the use of "memes" for learning purposes. I know there may be a solid reason for giving other items more exposure, but after reading a recent Schiffer article, my curiosity is peaked.
Most Recent Customer Reviews
5.0 out of 5 stars
Learning Means Retention
In today's world learning means retention and connecting with the material at a deep and meaningful level; only to creating the right balance leads to enduring "greatness. Read more
Published on November 20, 2004 by Rhonda Mckinsey
5.0 out of 5 stars
An Integrity Driven Journey to the Roots of American Busines
One thing really great about this book, aside from its clarity, rigorous methods and good writing style: Eric Schiffer's apparent joy of discovery. Read more
Published on November 20, 2004 by Dave S.
5.0 out of 5 stars
The Guy is a Genius
I purchased this book after hearing about this book on the best sellers lists. All I can say is it was so fun to read and plain fascinating. Read more
Published on November 18, 2004 by Gail Haselbeck
5.0 out of 5 stars
A Brilliant Read
I found this book to be extremely useful. Eric Schiffer's view is that the main function of a leader is to manage the nexus between desired skill and learning in ones people. Read more
Published on November 18, 2004 by Richard Stanbern
1.0 out of 5 stars
What a Joke
As someone who has been involved in the e-learning/training industry for over ten years I cannot believe that I even persisted in reading this junk. Read more
Published on October 13, 2004 by Jim Roberts
1.0 out of 5 stars
All hat and no saddle
I found this quite disappointing, especially after seeing the reviews of others. While there are lots of interesting and accurate facts sprinkled throughout this book, for the most... Read more
Published on January 9, 2004
1.0 out of 5 stars
Not in the real world
Mr. Schiffer's account of learning in the "entertainment-based" economy is an insult to the intelligence of the reader. Read more
Published on November 19, 2003
5.0 out of 5 stars
I gave EMOTIONALLY CHARGED LEARNING to all 3 of my managers
For some background, I have been a senior executive and manager for 7years of a mid level service organization headquartered in Atlanta Georgia. Read more
Published on October 9, 2003 by allan hoffman
5.0 out of 5 stars
Sustaining knowledge capital based leadership
Schiffer, finds unique properties in the tools necessary for the management of a number of both small organizations and Fortune 500 companies to be successful. Read more
Published on September 15, 2003 by Phil Krugman
5.0 out of 5 stars
A "user friendly" tool for improving business teaching
Emotionally Charged Learning by Eric Schiffer (Founder, Chairman, and CEO of Trainingscape, a corporate leadership development firm) is an authoritative guide to successfully using... Read more
Published on September 14, 2003 by Midwest Book Review
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