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Emotionally Charged Learning: Secrets to Competitive Advantages for the Second Half of the Knowledge/Entertainment-Based Economy Hardcover – June, 2003


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Product Details

  • Hardcover: 118 pages
  • Publisher: Literary Press (June 2003)
  • Language: English
  • ISBN-10: 0971695822
  • ISBN-13: 978-0971695825
  • Product Dimensions: 9.3 x 6.6 x 0.6 inches
  • Shipping Weight: 12.3 ounces
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #3,246,078 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Prepare to open your mind to new possibilities...integrate what-we-know-with-what-we-feel....merge understanding with experience..enjoy doing in-a-way you never imagined possible." -- Bob Nelson, Ph.D., Bestselling Author of 1001 ways to Reward Employees

"breakthrough book...consistent with million-dollar best-seller FISH!...must read to create a learning organization...Read it now before your competitors!" -- Harry Paul, Co-Author. FISH!

About the Author

Eric Schiffer is an internationally recognized and celebrated leader, visionary and organizational leadership expert. He created a learning company born of an education multimedia software application he programmed on molecular fusion that was lauded by IBM, Crown Zellerbach and Intel. He was named one of the top ten entrepreneurs in America alongside Richard Branson of Virgin Airways, Wayne Huzienga of Blockbuster and Herb Kelher of Southwest Airlines. Eric spends a sizeable amount of his time in substantial-size research projects from three to six years in length where he creates essential insights and then assimilates those discoveries into books, organizations and speeches. Eric applies his research results to work closely with executives via his organizations to create viable tools and applications for applying the ideas that are generated from his research discoveries. He is also an accomplished film and animation director. Eric is a member of Mensa and lives with his Fiancé Sazzy Lee Varga and their cat Hope in California.

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Customer Reviews

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful By James on January 27, 2005
I find it hard to believe all the glowing reviews of this book and can only assume these reviews are written by friends of the author. I needed a good reference for this topic and followed the recommendations and I was extremely disappointed. This is a shallow book that does nothing for the true student of this topic. I believe that the author wants to become a celebrity more than help ordinary people he professes to help. I also wondered if this book is self-published and now can't help but wonder if the author could get a business publisher interested in this work. Does anyone out there know anything about Literary Press? I feel cheated and angry and will be sending the book back.
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12 of 15 people found the following review helpful By Rachael Langfield on September 12, 2003
Reader-friendly EMOTIONALLY CHARGED LEARNING is one of those rare books that presents important research findings, and then explains in a clear, concise and compelling manner how to take that learning and directly apply it to effect an impacting transformation in any company.
Schiffer's findings may shake up current perceptions of what it takes to make a company successful. (The most crucial factor is ensuring that you are training people right and engendering them with the right continuous knowledge; people won't learn best in todays society without the right introduction of emotions....) The results from his studies over the market for years speak for themselves eloquently.
If you are serious about changing the course of your company and you only have time to read one book this year, EMOTIONALLY CHARGED LEARNING should be the one. Hats off to Eric Schiffer, who tackled a book that should make a great impact on the future of businesses, large and small.
Favorite quote (Chapter 1): "We can no more afford to invest in training that is not RETAINED and UTILIZED to its maximum, than we can afford to continue to pour billions of dollars into technology that is obsolete next month. And that is just what is happening. The ugly truth.....most training doesn't work!" This one's a keeper.
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7 of 8 people found the following review helpful By Jim Roberts on October 13, 2004
As someone who has been involved in the e-learning/training industry for over ten years I cannot believe that I even persisted in reading this junk. It appears that the author is far more interested in creating celebrity for himself than he is in writing a credible and informative book.

I would definitely pass on this garbage since there are better books from real experts, not those masquerading as such.
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11 of 14 people found the following review helpful By "asimon114" on September 13, 2003
REVIEW: How do you gain the greatest level of competitive advantage today? Well, you determine what the best do and look at the factors also influencing the demographics of today' s workforce. Then you both emulate and react to the demographic. That's the point of "Emotionally Charged Learning ".
This book reveals the answer to the question, "How does an OK company become an excellent company?" Schiffer's researched and clearly collected, filtered and studied tons of data on what the excellent companies are doing and determined the crucial learning patterns and demographic driven needs of todays workforce to leverage effective knowledge capital growth which explains how one's company can become an excellent company. This was then distilled in a unique and revolutionary, yet fairly simple, easy to understand learning mode with various components.
I repeatedly am disillusioned with models used in business books (comment: this is not just a business book) but the models used here seemed natural and didn't come off as forced or cute. While the book is based on very in-depth research, it does not read like a research report. The author has done an excellent job at bridging the gap between first rate research and a mass market audience. Many best sellers are "fad" books - this one is not. Highly recommended for those interested in organizational excellence.
PROS: Schiffer's writing is very interesting and easy to read with lots of real world examples and anecdotes. The book is a quick read and many readers will finish it within a few days. While based on lots of research, the book does not read like a boring textbook. The author's conclusions are delivered simply and concisely and chapters are summed up in key points.
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11 of 14 people found the following review helpful By Michael Jennings on September 12, 2003
I love that this book was a book of facts, research, and real data. It is not a book of "management theory", "growth strategies" and the like - it's research that works. Until the final chapter (when Eric Schiffer tried to tie this into his consulting work), I felt the content was 99% bias free.
Knowledgeable people, the right emotionally charged techniques and wonderful results follow.
These are not novelties, if you were to read Goleman or several other authors you could extrapolate some principles but for some reason this book was the bat that drove me home! It will not only change the way I work, but it will change the way I live. Truly. This book has given me the tools to build a context in which to make consistently smart leadership and learning organization based decisions. Thanks to Eric his research team.
P.S. I would have loved to have heard more about the use of "memes" for learning purposes. I know there may be a solid reason for giving other items more exposure, but after reading a recent Schiffer article, my curiosity is peaked.
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