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12 of 14 people found the following review helpful:
5.0 out of 5 stars
My friend shared this with me: Clear, concise and compelling, September 12, 2003
This review is from: Emotionally Charged Learning: Secrets to Competitive Advantages for the Second Half of the Knowledge/Entertainment-Based Economy (Hardcover)
Reader-friendly EMOTIONALLY CHARGED LEARNING is one of those rare books that presents important research findings, and then explains in a clear, concise and compelling manner how to take that learning and directly apply it to effect an impacting transformation in any company. Schiffer's findings may shake up current perceptions of what it takes to make a company successful. (The most crucial factor is ensuring that you are training people right and engendering them with the right continuous knowledge; people won't learn best in todays society without the right introduction of emotions....) The results from his studies over the market for years speak for themselves eloquently. If you are serious about changing the course of your company and you only have time to read one book this year, EMOTIONALLY CHARGED LEARNING should be the one. Hats off to Eric Schiffer, who tackled a book that should make a great impact on the future of businesses, large and small. Favorite quote (Chapter 1): "We can no more afford to invest in training that is not RETAINED and UTILIZED to its maximum, than we can afford to continue to pour billions of dollars into technology that is obsolete next month. And that is just what is happening. The ugly truth.....most training doesn't work!" This one's a keeper.
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11 of 13 people found the following review helpful:
1.0 out of 5 stars
Don't bother--it will only irritate you, January 27, 2005
This review is from: Emotionally Charged Learning: Secrets to Competitive Advantages for the Second Half of the Knowledge/Entertainment-Based Economy (Hardcover)
I find it hard to believe all the glowing reviews of this book and can only assume these reviews are written by friends of the author. I needed a good reference for this topic and followed the recommendations and I was extremely disappointed. This is a shallow book that does nothing for the true student of this topic. I believe that the author wants to become a celebrity more than help ordinary people he professes to help. I also wondered if this book is self-published and now can't help but wonder if the author could get a business publisher interested in this work. Does anyone out there know anything about Literary Press? I feel cheated and angry and will be sending the book back.
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10 of 12 people found the following review helpful:
5.0 out of 5 stars
Book of facts, research and real data, September 12, 2003
This review is from: Emotionally Charged Learning: Secrets to Competitive Advantages for the Second Half of the Knowledge/Entertainment-Based Economy (Hardcover)
I love that this book was a book of facts, research, and real data. It is not a book of "management theory", "growth strategies" and the like - it's research that works. Until the final chapter (when Eric Schiffer tried to tie this into his consulting work), I felt the content was 99% bias free. Knowledgeable people, the right emotionally charged techniques and wonderful results follow. These are not novelties, if you were to read Goleman or several other authors you could extrapolate some principles but for some reason this book was the bat that drove me home! It will not only change the way I work, but it will change the way I live. Truly. This book has given me the tools to build a context in which to make consistently smart leadership and learning organization based decisions. Thanks to Eric his research team. P.S. I would have loved to have heard more about the use of "memes" for learning purposes. I know there may be a solid reason for giving other items more exposure, but after reading a recent Schiffer article, my curiosity is peaked.
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