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I read the first edition of this book and believed it did an excellent job of bringing many of the theories about emotional engagement into a simple and easy to understand summary. Read morePublished on June 26, 2013 by James Cobb
Because of my knowledge in the commercial production industry, I was very anxious to read this book. Read morePublished on April 18, 2012 by Karen Bordonaro
Well deduced and explained, probably not as blatant as sustained, but Dan Hills view can help, particularly in PR work.Published on December 29, 2010 by HLFritz
This book is a terrific text in that it is not only strategic, it is practical. His graphics and manner of explanation puts verbiage around a topic that is typically too 'messy'... Read morePublished on November 23, 2010 by Susan Bock