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Emotionomics: Leveraging Emotions for Business Success Hardcover – January 28, 2009
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Top Customer Reviews
The "matrix" is used as a formula for quantifying people's emotional responses observed through the movement of facial muscles, which the author refers to as "facial coding". The technique and the science behind the facial coding are heavily emphasized and forcefully promoted as a reliable measure of the strength of emotional response (both impact and appeal) in testing advertisement effectiveness.
The overarching strategy of the book is based on the assumption that "core beliefs are built on core emotions"(102), and that emotions, more than logic, drive business. My favorite quote is, "... to achieve success, companies must follow nature" (325).
Although the author's expertise clearly lies in the domains of the psychology of advertising and marketing, I found the small chapters at the end of the book dedicated to hiring, training, retention, evaluation, management, and leadership quite compelling.
Some of the quotes that stand out for me are as follows:
p. 290 "Managing employees is the single most emotional component of the business world"
p.292 "Talent gets overrated in relation to character"
p.301" Knowledge-based training ignores how emotionally driven idea retention is"
p.303 " ultimately, in bottom-line terms, employee management is about creating a working relationship in which performance thrives"
p.283 "to create a unified culture, a leader must commit rationally to being emotionally vulnerable"
When you see it in the store also looks very attractive and interesting. Good marketing job.
What I didn't like a lot (and probably if had known it, I wouldn't have but it or think twice) is that the author all the time exposes examples of his own company that provides services in this field. Looks too self promoting to my eyes, I would have preferred to read about different sources, studies or even consultants to have different opinions, not only the authors company.
Most Recent Customer Reviews
I read the first edition of this book and believed it did an excellent job of bringing many of the theories about emotional engagement into a simple and easy to understand summary. Read morePublished on June 26, 2013 by James Cobb
This is a thought-provoking book. It helps us to understand that there is a hidden truth behind people's answers. Whether in the consumer world, at home, or in the workplace. Read morePublished on August 20, 2012 by Amazon Customer
Well deduced and explained, probably not as blatant as sustained, but Dan Hills view can help, particularly in PR work.Published on December 29, 2010 by HLFritz
This book is a terrific text in that it is not only strategic, it is practical. His graphics and manner of explanation puts verbiage around a topic that is typically too 'messy'... Read morePublished on November 23, 2010 by Susan Bock