Emotionomics: Winning Hearts and Minds (Paperback)

~ Dan Hill (Author)

Editorial Reviews

Review

Emotionomics is a truly unique read. Mr. Hill's cutting edge applications of sensory, emotional, and rational research are a must for today's business environment. --Daniel H. Pink, author of A Whole New Mind

Emotionomics is well laid out and thought out, and conveys hundreds of compelling messages. This book turns disconnect into connect by helping you understand what people are thinking as you speak or take action. Emotionomics tells you why emotions win out over logic and how to apply that emotion to your brand, your advertising, your sales, and your customer. What I m telling you is this book has power--mind power and application power. Buy it, read it, and apply it before the competition does. --Jeffrey Gitomer, author of The Little Red Book of Selling

Get ready for a wild ride. In this fast-moving survey of the state of the art, Dan Hill takes you from facial expressions to traffic signs. You'll discover something cool on every page. --Seth Godin, author of All Marketers Are Liars

Product Description

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

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Product Details

• Paperback: 313 pages
• Publisher: Adams Business & Professional (July 16, 2007)
• Language: English
• ISBN-10: 1592981828
• ISBN-13: 978-1592981823
• Product Dimensions: 9.8 x 7.7 x 0.6 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #639,508 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Hidnot, July 8, 2008

By	R. johnson "Richard" (Kentucky) - See all my reviews (REAL NAME)

Dan Hill is far ahead of his time. I have read hundreds of books on sales and marketing and have been hard pressed to find solid data around emotions and how they relate to the buying process. When I found this book, I felt like I hit the jackpot. Dan Hill compiled reseach that would take years for any of us to compile on our own. He fills in many of the missing pieces of the puzzle for buying behavior. Emotion is where it is at and Dan Hill is ahead of his time. It pains me to see books out there that don't hold a candle to Mr. Hills work selling thousands more copies. Take it from someone who eats breathes and drinks human motiviation to buy, Mr. Hill has a book chock full of valuable data here to choose from. If you want meat to chew on when reading a great book, it is in this book.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Full of relevant information, June 13, 2008

By	Karen (Minnesota, USA) - See all my reviews

A fascinating read about how emotions affect the choices we make in purchasing decisions. As a designer I used this book to help clarify (or justify) design choices that I always understood to be intrinsically valuable. I can now explain to left brain people why these emotional choices are so valid. Lots of clearly presented information. I enjoyed the illustrations, quotes and little asides that the author included to help explain points about brain science, business and human relationships.