Review
Emotionomics is a truly unique read. Mr. Hill's cutting edge applications of sensory, emotional, and rational research are a must for today's business environment. --Daniel H. Pink, author of
A Whole New MindEmotionomics is well laid out and thought out, and conveys hundreds of compelling messages. This book turns disconnect into connect by helping you understand what people are thinking as you speak or take action.
Emotionomics tells you why emotions win out over logic and how to apply that emotion to your brand, your advertising, your sales, and your customer. What I m telling you is this book has power--mind power and application power. Buy it, read it, and apply it before the competition does. --Jeffrey Gitomer, author of
The Little Red Book of SellingGet ready for a wild ride. In this fast-moving survey of the state of the art, Dan Hill takes you from facial expressions to traffic signs. You'll discover something cool on every page. --Seth Godin, author of
All Marketers Are Liars
Product Description
For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.