Customer Reviews

The Empire of Fashion

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Unlike the stuffy American academics who turn their nose up at the world of fashion, Lipovetsky realizes the importance of fashion - not just as a result of liberalism and/or capitalism - but as a contributor to these structures. Lipovetsky basically argues that modern fashion contributes to democratization by allowing individuals more choices and also by obscuring social classes (Does Bill Gates dress signify his social or financial superiority in any way?). He also gives a pretty concise and coherent history of fashion which helps us understand where we stand today. On top of all that, it's well written. I don't know whether to thank him or Porter for that. All and all, an outstanding and entertaining rejection of the tedious, reductive Marxist explanations of fashion.

In this book Lipovetsky makes explicit ideas that one could find in a more timid way in earlier books. The basic idea of his thought is that fragmentation of society does not, in the way it is thought commonly, mean destruction of morals or democracy. On the contrary, democracy is formed by the powers that are able to join fragmentation and continuity. This is what he shows with fashion. Fashion is from where he can understand what is "the essence" (although it isn't an essenciallist thought)of Western Culture. He uses the concept of fashion to synthetize the opposites: fragmentaed indivilualistic society and universal democratic society. As Hegel, he sees the union of both opposites through the whole reconstruction of Fashion. Not science or Reason but fashion is what explains us better what we are and why we are like that.