Empire of Freedom: The Amway Story and What It Means to You [Paperback]

James W. Robinson (Author)

Book Description

Publication Date: September 3, 1997

FIRST, two men set out to find a better way to feed their families. THEN, they created a business that feeds millions of families. NOW, people are asking how the rural, small-town basement operation that started in 1959 turned into a $6.3 billion global phenomenon of today. AVAILABLE NOW is Empire of Freedom—the first fully up-to-date exploration of the Amway phenomenon in fifteen years!

"The Amway story vividly and powerfully reminds us all that the values we hold dear as Americans—freedom, private enterprise, individual initiative, personal responsibility, and the love of family—are universal in scope and appeal."
—From the Foreword by Richard Lesher,
President of the U.S. Chamber of Commerce

As author James W. Robinson journeys inside one of the world?s largest direct sales organizations, readers from all walks of life will discover:

• How two men built an internationally respected company based on core American values and beliefs
• Inspirational stories from hardworking men and women around the world who have overcome adversity to achieve financial success in Amway
• How technological advances will affect Amway in the 21st century
• Success secrets of top Amway leaders
• The worst thing anyone ever said about Amway

Editorial Reviews

From the Inside Flap

FIRST, two men set out to find a better way to feed their families. THEN, they created a business that feeds millions of families. NOW, people are asking how the rural, small-town basement operation that started in 1959 turned into a $6.3 billion global phenomenon of today. AVAILABLE NOW is Empire of Freedom?the first fully up-to-date exploration of the Amway phenomenon in fifteen years!

"The Amway story vividly and powerfully reminds us all that the values we hold dear as Americans?freedom, private enterprise, individual initiative, personal responsibility, and the love of family?are universal in scope and appeal."
?From the Foreword by Richard Lesher,
President of the U.S. Chamber of Commerce

As author James W. Robinson journeys inside one of the world?s largest direct sales organizations, readers from all walks of life will discover:

? How two men built an internationally respected company based on core American values and beliefs
? Inspirational stories from hardworking men and women around the world who have overcome adversity to achieve financial success in Amway
? How technological advances will affect Amway in the 21st century
? Success secrets of top Amway leaders
? The worst thing anyone ever said about Amway

About the Author

James W. Robinson, author of Better Speeches in Ten Simple Steps, Doing Business in Vietnam, and After the Revolution (all from Prima), is a veteran speechwriter and political communicator who has worked for some of America's top business leaders and elected officials, including Ronald Reagan, former California governor George Deukmejian, and California attorney general Dan Lungren. From 1987 to 1993 he served as the trade representative for the governor of California and later as the state?s world trade commissioner. His accomplishments include overseeing the establishment of California?s five foreign trade and investment offices, including its Asian offices located in Tokyo and Hong Kong. Mr. Robinson is currently the vice president of public affairs for the American Trucking Association.

Product Details

• Paperback: 224 pages
• Publisher: Prima Lifestyles; New edition edition (September 3, 1997)
• Language: English
• ISBN-10: 0761510885
• ISBN-13: 978-0761510888
• Product Dimensions: 8.1 x 5.2 x 0.6 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #210,612 in Books (See Top 100 in Books)
  • #8 in Books > Business & Investing > Small Business & Entrepreneurship > Franchises
  • #66 in Books > Business & Investing > Marketing & Sales > Marketing > Multilevel

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Customer Reviews

Most Helpful Customer Reviews

11 of 14 people found the following review helpful:

5.0 out of 5 stars best book for network marketers on the market today, March 28, 1999

By A Customer

This review is from: Empire of Freedom: The Amway Story and What It Means to You (Paperback)

anyone who does not understand this book does not understand network marketing. this book really goes into the depths of amway and brings out the truth about it and anyone who knocks this book does or has not read it at all. the author really researched his subject and has given knowledge to the reader.

7 of 9 people found the following review helpful:

4.0 out of 5 stars A must read if you are starting a business of your own., September 15, 1998

By A Customer

This review is from: Empire of Freedom: The Amway Story and What It Means to You (Hardcover)

Business is all about people and relationships and the Amway business is no different except the fact that the people you associate with are there to help you become successful as this book demonstrates. This fact has been proven thousands of times over all around the world. If you are considering this business as a vehicle to acheive financial freedom, take the time to seriously investigate, do your homework, and just do it! You won't regret it.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Great author! Great book!, August 5, 1998

By A Customer

This review is from: Empire of Freedom: The Amway Story and What It Means to You (Hardcover)

This book is truly an independant look at Amway by a highly respected individual. The author of this book has writtin five other books before Empire of Freedom. The topics on his other books have included business communications, politcis and even commercial opportunities in Vietnam. In the 1980's he developed an internatiol business plan for California by request of the governor!

Not only is this book written by a highly respected individual, it also has a foreword by the President of the U.S. Chamber of Commerce! He states about the book, "It's a remarkable story, remarkably told, a story of common people achieving uncommon things every day and, in the process, changing the world for the better."

To those people looking for insight into Amway corp.'s marketing concepts, don't buy this book. This book is about the Amway goal and dream, and how it has affected so many poeple in a positive way. It doesn't go into detail about the marketing plan, and it ! wasn't intended to. The book is about the Amway story (as stated in the title), not the marketing plan.

I highly recommend this book!