From Publishers Weekly
Born 85 years ago in Chicago, the son of Russian-Jewish immigrants, William Paley first encountered broadcasting in its infancy while placing radio advertising for his father's cigar company. In 1928, at 26, he bought a controlling interest in what soon became the Columbia Broadcasting System, where he continues to serve as chairman and remains "the single most important person in the history of broadcasting," writes the author. Balanced, well researched and highly readable, the biography provides a portrait of an American businessman and his leadership of an enterprise that has transformed national life. Never an innovator, Paley built CBS out of shrewd bargaining, heavy investment and good timing, notes Paper (John F. Kennedy, etc.). A charming, driven man of exquisite personal taste, he focused above all on programming, where quality was important but high ratings essential. Paper draws on documents and interviews (including a session with Paley) to examine this powerful figure: from his role over the decades in CBS's achievements and controversies, to his lavish personal life, insularity and extreme sensitivity to criticism in recent years. This deserves a high place among the essential books on TV. Photos not seen by PW.
Copyright 1987 Reed Business Information, Inc.
Copyright 1987 Reed Business Information, Inc.
From Library Journal
This is a well-written biography of the founder and nurturer of CBS. The Paley story is one of a man whose close contact with his father instilled ambition and enabled him to develop the skills necessary to succeed. The reader will learn how Paley built the CBS tradition of concern for quality in mass media communications. In addition to providing insights into Paley's leadership style, the book is a fascinating history of radio and television broadcasting. Highly recommended for general collections. Jane M. Kathman, Management Dept., Coll. of St. Benedict, St. Joseph, Minn.
Copyright 1987 Reed Business Information, Inc.
Copyright 1987 Reed Business Information, Inc.
