Customer Reviews

Empires of Industry: Cola Wars

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4 star:		(0)
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2 star:		(1)
1 star:		(0)

 

 

50 minutes of information, nicely filmed, interviews with those who share a passion for their product. Good for middle or high school review.

If you want to know the history of the cola wars, then here it is. This explores the origins of Coke and Pepsi and how their rivalry was inflamed. The work was front-loaded; there was more discussion about the origins than about taste challenges and other modern occurrences.

The selection of interviewees was small and very homogenous. Though one sees people of all races, ages, and genders drinking the sodas, all the interviewees were older, white men. Moreover, there were product placements galore. For example, one man didn't just discuss Coke; he wore a Coke tie and there was a huge Coke symbol a few feet behind him.

Personally, I still like Pepsi better; it's smoother and not as bubbly. While I wanted to eat candy after watching a candy documentary, this documentary did not make me want to run out and buy any more soda than I normally consume.