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Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty Hardcover – August 10, 2009

20 customer reviews
ISBN-13: 978-0470388150 ISBN-10: 0470388153 Edition: 1st

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Editorial Reviews

From the Inside Flap

Each employee within an organization puts forth discretionary EFFORT; they come to work with a choice of how much effort they are willing to give their company. An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work. These employees care about the future of the organization and feel a strong emotional bond to the business.

How can an organization create an environment that truly engages its employees in order for the company to flourish?

Employee Engagement outlines a comprehensive framework, language, and process that genuinely helps CEOs and business executives connect their overall "Business" strategy with the human resource, OD, and performance improvement professionals who are responsible for developing the organization's "People" strategy. Written by Brad Federman—a leading expert in the field of performance improvement—this research-based book clearly shows how top-level executives and HR professionals can work together to enhance employee performance and ultimately help their organization reach its goals. In addition, the author includes a blueprint for elevating Employee Engagement to the same importance as any other critical aspect of an organization.

Filled with practical ideas and illustrative examples Employee Engagement:

  • Provides a clear definition ofEmployee Engagement

  • Identifies drivers of Engagement

  • Outlines strategies for measuringEmployee Engagement

  • Features best practices for responding to Employee Engagement issues and feedback

  • Offers a full Employee Engagementprogram strategy

  • Shows how to deploy EmployeeEngagement as a business strategy

This important resource offers step-by-step guidance for putting in place an effective Employee Engagement program that will create a workplace with more committed employees, a more meaningful environment, build stronger relationships with employees, and ultimately outperform the competition.

From the Back Cover

Praise for Employee Engagement

"Brad Federman challenges traditional views of employee engagement by taking a systemic view of aligning people to profits. Any business leader or performance consultant will benefit from his practical applications and fresh new thinking."
—Holly Huntley, global chief learning officer, CSC (Computer Sciences Corporation)

"I can speak first hand to the benefits of this book when the author talks about a roadmap for creating profits, optimizing performance, and increasing loyalty. After working with Brad in two companies that I managed, I used these techniques with significant results in both organizations."
—James Rose, chairman and CEO, Mosaic Sales Solutions

"If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge required to succeed in this economy."
—Sharon S. Bilgischer, senior manager, logistics global talent, curriculum and documentation, Wal-Mart Stores, Inc.

"Brad's expertise is evident as he offers compelling insights into the most critical element for any successful organization. There are no silver bullets in building a great business but you won't be looking for one if you take Brad's advice and use the tools he's laid out in this must read."
—Patrick W. Lawler, CEO, Youth Villages, Inc.

"Inspiring! This is a must read for current and future leaders who are passionate about innovating cultures and driving top performance in all types of economic conditions. Federman's dashboard analogy simplifies the complexity of leadership and employee engagement by providing practical and attainable solutions."
—Eileen Benwitt, executive vice president, human resources, Horizon Media

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Product Details

  • Hardcover: 256 pages
  • Publisher: Jossey-Bass; 1 edition (August 10, 2009)
  • Language: English
  • ISBN-10: 0470388153
  • ISBN-13: 978-0470388150
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,391,616 in Books (See Top 100 in Books)

More About the Author

Author, Speaker, Trainer, Consultant and Entrepreneur. Brad Federman is the Founder and President of Performancepoint, a leading performance improvement company best known for its work turning strategy into execution, improving sales and service achievements, and driving stronger employee and customer commitment and engagement.

Brad Federman has 20 years of experience in the sales, marketing, operations, and performance improvement as a professional, leader, executive and coach. Federman's background comprises extensive experience in sales, product development, operations and various aspects of human resources including compensation, recruiting, change management, and instructional design. Previous to Performancepoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He holds a B.A. in Communications from the University of Maryland and a M.Ed. in Human Resource Development from Vanderbilt University.

Brad has worked with organizations, and their executive leadership, from various industries including: Nordstrom, FedEx, WPP, Embassy Suites, Homewood Suites, Gemini Hospitality, Kaiser Permanente, Mayo Clinic, Blue Cross Blue Shield, Deloitte and Touche, Hewitt and Associates, Gillette, Polo Ralph Lauren Corporation, Wal-Mart Stores, Inc., AT&T Wireless, Dow Chemical Company, Nextel, Genentech, Amgen, WellPoint Health Networks, Tyson Chicken, Suburu of America, EDS, New York Life, St. Jude, and Gulf Bank.

A featured speaker at various international conferences and business meetings, Brad has been interviewed for articles in numerous publications including Fortune Small Business, Los Angeles Times and HR Magazine. He is the author of the book Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty published in August 2009. He is also the author of several articles and contributing author to a 101 Ways to Enhance Your Career.

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9 of 9 people found the following review helpful By Keith Allen on August 19, 2009
Format: Hardcover
Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance and Increasing Loyalty should be read by every CEO, Vice President, Human Resource and Organization Development/Training Executive! It is the place to start if you want to learn about this critical business topic, increase your knowledge if you're already familiar, and tie your practices to business results if you view it only as an HR or Training issue. This work defines what employee engagement really is and shows why it is not employee satisfaction - it is much more powerful. Those who utilize what Brad Federman discusses in this book will see the power of understanding and using employee engagement as a strategy for increasing revenue and profits, lowering employee turnover and enhancing the trust and loyalty of employees, leaders and executives which can lead to increased resourcefulness and business results.

The book is written in two broad sections:

Section One provides a solid overview of what employee engagement is, why having high levels of engagement are critical to your business and why, in many companies, measured engagement levels are low (companies with high levels of employee engagement consistently outperform their competition in terms of revenue). It moves on to discuss the best ways to accurately measure employee engagement, shows that many engagement surveys are flawed in design and focus too much on the manager and provides the nine key Engagement Drivers for any organization. It then provides a survey design foundation, how to best work with feedback and ends with a critical chapter on the key to using employee engagement survey data effectively - building trust and focusing on opportunities instead of avoiding risks.
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7 of 7 people found the following review helpful By OD Leader on September 4, 2009
Format: Hardcover
Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty

This book by Brad Federman provides a clear, concise yet wholistic overview of how to implement an employee engagement strategy in your organization. I am not aware of any other "catch all" book on engagement that can serve as a guide and reference for building an engagement process from scratch or improving an existing process.

Also, Mr. Federman shares why the accountability for engagement should be with each and every employee and how engagement is influenced by: the number and strength of bonds an employee has with an organization; high-trust relationships; and resourcefulness. Other practicioners and experts suggest engagement is more a function of leadership capability and/or company culture. My experience aligns with what Mr. Federman espouses: the gains in engagement and perfromance from strategies and processes focused heavily on leadership and culture often plateau at some point and are usually not sustainable. Individual change provides the most exponential and sustainable improvement in discretionary effort and perfromance.

This book is a must read and must have resource for every leader, practicioner or educator responsible for helping drive revenue, profits, performance and/or loyalty within an organization. Kudos to Mr. Federman.
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5 of 5 people found the following review helpful By Melissa Booth on August 21, 2009
Format: Hardcover
Brad Federman uses the word "thoughtful" to describe the kind of work organizations should seek in their employees. This word is one of many that describe why this book is special, and uniquely valuable to leaders and their organizations. The Foreword by Tom Schmitt, CEO of FedEx Supply Chain Services, provides a glimpse of what lies in store for the reader. In the next twelve chapters is a master's course on engagement, large anough for the most aspiring leader, and practical enough to include the most tactical question or issue. The book takes a topic that is very difficult to get one's arms around, and defines it in terms that inspire, and take the reader as far as he or she is willing to go. Furthermore, the chapters stand alone as manageable tutorials that become individual building blocks for planning, improvement and the measurement of success. Carefully considered questions at the end of each chapter personalize content and point the reader toward the most vital concepts and next steps. All of this comes together to present the whole picture, from start to finish - saving the reader from doing the wrong thing well, or playing an incomplete hand. Thoughtful. Brilliant. A genie in a bottle!
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Format: Hardcover
Practical yet conceptually rigorous, this book proves to be something worth reading by managers, HR professionals, senior leaders, consultants and anyone who genuinely cares about employee engagement at organizations. While much has been written about employee engagement in books, blogs and magazines, the author succeeds in presenting what is commonly known, sharing aspects of "conventional wisdom" he disagrees with and going beyond the current thinking to deliver a truly useful "roadmap."

Parts I found particularly insighful included, "It's Not Just the Manager, Stupid!" and "They Lost the Game on Turnovers." The chapter on "What is Your MPV?" offers some uncommon wisdom about taking personal responsibility that is truly thought-provoking, as are the "Question to Ask Yourself" that end each chapter.

This book is sufficiently compelling to pass on to a colleague or keep on the shelf as a reference, returning to it whenever you feel your organization is staying in a old-school mode when it really should be focusing on best practices for employee engagement. I would be comfortable reading this at a desk yet found it compelling enough to read at home on the couch without feeling like I'm working...though I did find myself marking it up, so do have a pen handy!
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