The Employer Brand: Bringing the Best of Brand Management to People at Work [Hardcover]

Simon Barrow (Author), Richard Mosley (Author)

Book Description

ISBN-10: 0470012730 | ISBN-13: 978-0470012734 | Publication Date: November 21, 2005 | Edition: 2nd

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.

Editorial Reviews

Review

"...This is not just an eloquent brand management and marketing text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005)

"...the authors offer an intellectual framework, a fresh focus and a stimulating guide...this book is an impressive wake-up call..." (People Management, 10th November 2005)

"...packed with insight and alarming statistics, it will also prove a great tool for any HR professional..." (Strategic HR Review, 1st November 2005)

"...useful for HR professionals, managers interested in bringing the concept of 'living the brand' to the company, and graduates seeking guidance on the kind of company to work for." (The Marketer (CIM), Jan 06)

"...provides inspirational insights into the rationale for employer brand management." (Personnel Today, 17th Jan 06)

"...easy to read and very useful as it contains great case studies and useful tips on how to build coherent brand framework from the start." (Personnel Today, April 2006)

"...interesting insights..." (Chartered Institute of Personnel and Development, June 2006)

From the Inside Flap

This book explains why employer branding has become such a hot topic over recent years, and provides the first comprehensive guide to developing and managing this critical business asset.

See all Editorial Reviews

Product Details

• Hardcover: 232 pages
• Publisher: Wiley; 2nd edition (November 21, 2005)
• Language: English
• ISBN-10: 0470012730
• ISBN-13: 978-0470012734
• Product Dimensions: 6.4 x 0.9 x 9.2 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #738,290 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Employer Brand hits the mark, August 3, 2010

By 

Pam Moore - See all my reviews

Amazon Verified Purchase

This review is from: The Employer Brand: Bringing the Best of Brand Management to People at Work (Hardcover)

The Employer Brand succeeds in bringing together People and Brand in one seamless framework. The idea that the customer brand is built from the inside out has gained currency but very few authors have been able to provide a satisfactory methodology to achieve this. It probably helps that the authors of this book have experience in both marketing and HR so they understand how to apply the marketing tools to the Employer Brand. I found this book extraordinarily useful and readable although a bit muddled and repetitive in places. Still I have used it in my work and would not hesitate to recommend it.