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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Employer Brand hits the mark,
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This review is from: The Employer Brand: Bringing the Best of Brand Management to People at Work (Hardcover)
The Employer Brand succeeds in bringing together People and Brand in one seamless framework. The idea that the customer brand is built from the inside out has gained currency but very few authors have been able to provide a satisfactory methodology to achieve this. It probably helps that the authors of this book have experience in both marketing and HR so they understand how to apply the marketing tools to the Employer Brand. I found this book extraordinarily useful and readable although a bit muddled and repetitive in places. Still I have used it in my work and would not hesitate to recommend it.
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The Employer Brand: Bringing the Best of Brand Management to People at Work by Simon Barrow (Hardcover - November 21, 2005)
$70.00 $60.61
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