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Enchantment, the Art of Changing Hearts, Minds, and Actions is Guy Kawasaki's tenth book.
I could be wrong, but this is the type of book you will want to keep around and consult from time to time, just to make sure you're doing things right.
Enchantment was a easy read because it was so well written and the real life stories really drove home the points.
Guy does another fine job of outlining the major points and blending in anecdotal evidence to support his claims. Read morePublished 2 months ago by paul
The first time I saw Guy Kawasaki, he wanted to know who called him an a**hole. He was on stage as part of a panel, simultaneously sharing advice and checking his Twitter stream... Read morePublished 4 months ago by Rohit Bhargava - Author | Speaker | Nice Guy
An Interesting insight of the word "Enchantment" maybe pushed a little too far when Kawasaki tries to build a system around it. Read morePublished 4 months ago by Michele
This book has made me change how I present at workshops. I couldn't put the book down because all the suggestions had me stopping to take notes. Read morePublished 5 months ago by Arond W. Schonberg
I would recommend this book to anybody who has an interest in people. Guy Kawasaki is more than a writer, he's an inspirational leader. Read morePublished 7 months ago by Brandon Shults
Kawasaki's overall idea, "there is a higher form of persuasion, enchantment" is pretty sound. He lays out pretty clearly his idea and how to achieve it. Read morePublished 7 months ago by bmg277
The first few chapters are strong, but loses steam toward the end. A quick, enjoyable read with many practical ideas.Published 8 months ago by Richard Fye